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Content Marketing Manager

4 months ago

West Hartford, United States Compass Full time

Who we are: CompassMSP is a rapidly expanding, award-winning technology solutions provider in the booming managed services space. Our vision is to be the North American leader in delivering and supporting technology solutions for small and mid-sized businesses. We are driven by our mission and core values to be a great place to work and a great company to work with. Currently, our organization covers 5 regions with offices from Hartford to Chicago to Miami. We offer a broad portfolio of secure IT services including managed IT, cybersecurity, technical compliance (CMMC, NIST, HIPAA, etc.), cloud solutions, and professional services. We have garnered top industry recognition for our thought leadership, growth, and workplace culture. What are we looking for? As a Content Marketing Manager at CompassMSP , you will be responsible for creating and implementing a comprehensive content marketing strategy to enhance brand awareness, engage our audience, and drive lead generation. You will create metrics and reports for data-driven decision making. The ideal candidate will have a proven track record in email marketing, copywriting, social media strategy, blog development, and omnichannel content strategy. Key Requirements for the Position: Bachelor's degree in Marketing, Communications, or a related field 3-5 years of proven experience in content marketing Strong understanding of content marketing best practices Exceptional copywriting skills with a keen eye for detail Experience managing and optimizing content Proficiency in using content management systems and marketing automation tools Strong analytical skills with the ability to measure and report on the effectiveness of content strategies Vendor management experience HubSpot CRM/CMS experience Who you are: You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and clients. You work best in a bold, work-hard, play-hard, environment. You are adept at setting organizational key performance metrics, using analytics for decision making, and enjoy team mentorship, team camaraderie and multitasking, all while working in a fun environment. A successful Content Marketing Manager will able to provide support with the following: Social Media Marketing: Develop a strategy and distribute original content across social media accounts. Create reports based on engagement, give recommendations, and update the strategy based on metrics. Content Strategy and Planning: Develop and execute a cohesive content marketing strategy aligned with overall marketing objectives. Utilize target audience personas and our ICP to create content that resonates and is specific and appropriate for the designated audience. Collaborate with cross-functional teams to ensure content aligns with brand messaging and business goals. Design and present content in appealing, intuitive ways for a variety of audiences. Create metrics framework for data-driven decision making. Email Marketing: Design and implement effective email marketing campaigns to nurture leads and engage existing customers. Develop segmented email lists and create personalized content to maximize open and click-through rates. Analyze email campaign performance and optimize strategies for better results, including A/B testing. Copywriting: Produce high-quality, compelling copy for various marketing channels, including website, emails, social media, eBooks, checklists, case studies, testimonials, promotional materials, etc. Maintain brand voice and consistency across all communication channels. Collaborate with design teams to ensure visual and written elements complement each other. Blog Development: Lead the development and execution of a blog content calendar. Research industry trends and create informative and engaging blog posts. Optimize content for search engines (SEO) to improve organic visibility. Omnichannel Content Strategy: Develop and implement a cohesive omnichannel content strategy across digital platforms. Coordinate content distribution and promotion through various channels, including social media, web, and third-party platforms. Monitor and analyze content performance, adjusting strategies to improve effectiveness. Strategize to ensure content is consistent and compelling across channels. Identify emerging trends and competitor strategies to develop new campaigns, while analyzing and recommending effectiveness using defined metrics and benchmarks. What we offer: Competitive pay Quarterly Bonuses Progressive PTO Medical/Dental/Vision/Life/Disability available Tax deferred retirement plan with company match Career Development and Coaching Fun work environment

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