Marketing Manager/Sr. Marketing Manager

4 weeks ago

West Warwick, United States Centreville Bank Full time

The Marketing Manager, under the general direction of the VP, Marketing & Brand Strategy, will collaborate closely with the bank's executive team, branch personnel, and internal and external stakeholders to create and execute effective marketing strategies across multiple channels. In this role, the Marketing Manager will be responsible for developing and implementing marketing initiatives & campaigns that support the bank's strategic priorities. The Marketing Manager will be responsible for contributing to brand awareness, customer acquisition & retention goals.

Marketing Manager

  • Develop and implement comprehensive marketing strategies that align with the bank's objectives
  • Research and identify audiences and target markets.
  • Manage agencies, external vendors/resources and strategic partners.
  • Develop project timelines/schedules and track delivery, ensuring the successful delivery of marketing deliverables.
  • Communicate marketing strategies and plans to relevant stakeholders.
  • Ensure that our brand value and position are clear, compelling, and consistent across platforms.
  • Provide leadership, guidance, and mentorship to other marketing team members, fostering a collaborative and high-performing culture.
  • Stay up-to-date with industry/market trends, competitor strategies, best practices, and emerging technologies to drive innovation and competitive advantage.
  • Review existing campaigns, tactics, and technologies and make proactive recommendations for improvement.
  • Establish measurement plans that track campaign effectiveness and results. Leverage data and insights to optimize and enhance marketing strategies.
  • Develop marketing materials, content and collateral.
  • Act as a brand ambassador. Effectively represent and evangelize the Centreville Bank brand story at relevant engagements and events.
  • Support the tracking and efficient use of the Marketing budget.
Senior Marketing Manager
  • In addition to Marketing Manager duties above:
  • Fullfill all duties above in direct partnership/collaboration with VP, Marketing & Brand Strategy
  • Strategize with leaders across multiple functions, ensuring recommendations are strategically aligned
  • Ability to provide proactive recommendations and successfully resolve self-identified issues.
  • Regularly serve as the strategic lead on initiatives that impact multiple business or functional areas
Marketing Focus Area (Content & Social Media)
  • Develop and continuously enhance Centreville Bank's content/social media strategy in alignment with bank/marketing priorities.
  • Analyze trends, understand audiences, and execute content marketing plans that resonate with target markets.
  • Develop, manage, and optimize content calendar in support of the bank's strategic priorities.
  • Create meaningful content for various mediums using expert design & production skills (print, infographics, video, animations, etc.).
  • Establish and track KPIs. Evaluate content/social media performance data and benchmarks and use insights to inform enhancements.
  • Manage and partner with outside vendors and partners to develop/enhance content/social media strategies and tactics.
  • Oversee social listening - monitor sentiment, respond to customer comments/feedback.
  • Leverage expertise to make proactive recommendations on how to optimize content/social media processes, tools and technologies.
  • Establish strategy and maintain approach for organizing and efficiently using creative/digital assets.
Requirements
  • A Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • A minimum of 8 years of progressive Marketing experience
  • Proven track record of developing and implementing successful marketing strategies and campaigns.
  • Advanced strategic thinking and problem-solving skills
  • Ability to collaborate and influence.
  • Adaptable and agile. Ability to pivot as priorities change.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional written and verbal communication skills
  • Consistent attention to detail
  • The ability to successfully work independently and part as part of team.
  • Expertise in Adobe Creative Suite & Canva
  • Expertise in video/photography capture & editing
  • Expertise in social media management software
  • Experience tracking and maintaining creative/digital assets.
  • Understanding of how to optimize content for SEO.
  • Ability to work nights/weekends/off-hours to capture content as needed.
Preferred Qualifications
  • Experience with Hootsuite
Senior Marketing Manager qualifications:
  • Advanced degree in Marketing, Advertising, Communications or related field.
  • 12+ years of progressive marketing experience

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