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Marketing Manager
1 month ago
Marketing Manager
Hybrid in Mountain View, CA
12+ month contract engagement
About Our Client Join a dynamic company known for its innovative solutions in the tech industry. With a rich history and a global presence, our client provides cutting-edge products and services that cater to a diverse customer base. They are dedicated to delivering exceptional value through their commitment to excellence and customer-centric approach. Their core values include innovation, collaboration, and integrity, making them a leader in their field.
Job Description We are seeking a versatile GTM Marketer with a knack for storytelling, customer insights, data analysis, and business acumen. In this role, you will lead initiatives throughout the product lifecycle, from ideation to maturity, executing go-to-market strategies that drive significant impact and influence. You will champion the voice of B2B mid-market customers and support medium to large accountants, developing deep empathy for their needs and pain points.
Your day-to-day will involve leveraging qualitative and quantitative consumer insights, competitive analysis, and industry trends to uncover opportunities for product differentiation. You'll collaborate with cross-functional teams to develop and iterate on strategies, ensuring our platform meets customer demands across all channels. As a creative communicator, you'll turn customer insights into compelling positioning, value propositions, and messaging.
Duties and Responsibilities
- Lead GTM initiatives at various product lifecycle stages.
- Champion the voice of B2B mid-market customers and accountants.
- Utilize consumer, competitive, and industry insights to identify differentiation opportunities.
- Develop and execute launch and growth strategies.
- Define market sizing, project objectives, and necessary support.
- Lead marketing campaigns, set objectives, and track impact.
- Analyze program results to report on ROI.
- Present recommendations and share learnings across the organization.
- Stay curious and open to learning new systems and processes.
Required Experience/Skills
- 7+ years of professional experience in marketing, driving go-to-market strategies.
- Ability to translate consumer insights and business strategies into effective execution.
- Proven experience leading and influencing cross-functional teams.
- Strong verbal, written, visual/presentation, and interpersonal communication skills.
- High levels of ownership, responsibility, and initiative.
- Demonstrated ability to make data-based business decisions with sound judgment.
- Strong project management and analytical skills with attention to detail.
- Ability to navigate and influence within complex organizational structures.
- Experience with mid-market customers or AP solutions is a plus.
Nice-to-Haves
- Personal interest in the tech industry.
- Experience with SaaS companies and B2B marketing.
- MBA or advanced degree in a related field.
Education
- BA/BS degree required, or equivalent work experience.
- Experience in SaaS companies, B2B marketing, and/or MBA is a plus.
Pay & Benefits Summary
- Competitive salary range.
- Comprehensive health benefits.
- Corporate outings and events.
Apply Now Join our team and make an impact in a dynamic and innovative environment. Submit your application online in one easy step.
GTM Marketer | B2B Marketing | Product Lifecycle | Customer Insights | Data Analysis | Storytelling | Marketing Strategies | Remote Work | SaaS | Tech Industry