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Automation Specialist

2 months ago

Phoenix, United States Creative Circle Full time

Our client is looking for a Marketing Automation Specialist to join their team full-time.


This will be 1-2 days onsite, downtown Phoenix.


What you will be doing as a Marketing Automation Specialist:

● Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

● Assist in strategy, content and development of campaign assets, including landing pages and email messaging and templates.

● Understand and evaluate campaign metrics and distribute campaign performance to the applicable teams and departments.

● Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to

improve campaigns continuously.

● Proactively research and implement the latest best practices, strategies, and industry standards.

● Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.


What you need to know as a Marketing Automation Specialist:

● 2+ years’ experience in B2B demand generation in a technology product and/or services company.

● Expert knowledge of database management concepts and best practices.

● Strong working knowledge of Marketing Cloud Account Engagement (formerly Pardot) and Hubspot, as well as proficiency with customer relationship management (CRM) software.

● Must have superior communication skills, both written and verbal.

● Must be highly organized and self-motivated with a sense of urgency.

● Strong independent project management skills.

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