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![Comarch S.A](https://media.trabajo.org/img/noimg.jpg)
Lead Generation
2 months ago
Join Comarch as a highly motivated Lead Generation & Growth Specialist. Help us strategize growth opportunities and generate lead for our loyalty, data exchange, ICT, EDI, and Telco products in the United States and Canada. Candidate Profile
5+ years of experience in lead generation, proven record in pipeline development and revenue generation
5+ years of experience in a marketing role for in the B2B sector
Experience managing search intent data and identifying tools/ partners for lead generation improvement is required
Experience with search intent partners such as Zoominfo, 6sense, or similar is preferred
Must work well independently and with teams
Great time management skills and the ability to solve problems is essential for this position
Analytical ability to extract large amounts of data into actionable plans
Familiar with various marketing channels including PPC, SEO, display ads, remarketing, blogs, email, social and other innovative online media
Extensive experience in Marketing Automation Systems (preferably HubSpot Marketing Automation)
Being up-to-date with online marketing best practices and current US market trends
Awareness of marketing technology/SaaS platforms awareness is a plus
Certified with Google AdWords, Google Analytics preferred
Your Responsibilities
Manages target account marketing lists and search intent data for all Comarch USA and Canada products, including, but not limited to, loyalty, data exchange, ICT, EDI, and Telco business units
Oversees all lead generation tactics for the USA and Canada marketing teams
Develops and executes lead generation strategies to generate qualified leads through various channels such as email marketing, social media, content syndication, content marketing, SEO/SEM, events, and partnerships
Works closely with the marketing and sales teams to identify target audiences and define target lists for lead generation
Designs marketing campaigns based on consumer intent to purchase
Utilizes marketing automation and CRM tools to track lead activities, manage lead nurturing programs, and report on campaign performance
Measures and reports on the effectiveness of lead generation campaigns and makes data-driven recommendations for continuous improvement
Analyzes large amounts of data from multiple inputs (reporting, sales feedback, product teams, consulting teams, the market, acquisition sources, costs, etc.) and distills that down into a clear vision with actionable plans
Helps guide content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with product marketing and communication/PR team to ensure alignment with personas and industries target account lists
Leads the maintenance of the marketing contact database and is responsible for identifying opportunities to drive contacts down the stages of the sales funnel
For you:
Competitive salary
100% paid health insurance
401(k) match
Flexible Spending Account (health, dependent, commuter)
Wellness Reimbursement Program
Exciting work ina rapidly growing department working with leading world brands
Opportunity tolearn from leading specialists todevelop aprofessional ITcareer
Hybrid Work Model
Accommodation statement: Comarch Incis anequal opportunity/affirmative action employer. Weconsider applicants without regard torace, color, religion, creed, gender, national origin, age, disability, genetic information, marital orveteran status, orany other category protected byfederal, state, orlocal law. Comarch Incprovides reasonable accommodations tohires with disabilities ona case-by-case basis.
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