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Digital Asset Specialist

3 months ago

Atlanta, United States ICP Full time

ABOUT US

ICP is a worldwide leader in Content Operations, offering Solutions that deliver exceptional business outcomes for global brands such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. We help global companies get control of their content operations. We guide everything from content management and logistics to creative operations and production to digital commerce enablement so they can achieve a frictionless flow of content through all their systems and channels. Content confidently. ™


BRING THE CONFIDENCE

You’re perfect for this. Not because you have all the answers, but because you get a kick out of finding them. Some people would look at the dizzying sprawl of assets, systems, and endless channels scattered across the globe and think, “there’s no way I’m getting involved in all that.” But not you. You’re excited. You understand brand and content and you want to bring order to chaos. You love to mess with the latest marketing technology and to help the world’s biggest companies get their confidence back by finally getting control of their content operations. If this sounds like you, we’d love to hear from you.


ABOUT THE ROLE

The Digital Asset Specialist plays a pivotal role in supporting the implementation of our client’s Digital Asset Management system (DAM) and delivering with excellence to our client’s content ecosystem, focusing on Marketing asset management, to support strategic goals. As a Specialist, this role will focus on Digital Asset Management services as an integral function in day-to-day asset management operations. You will manage, enrich and quality assure assets across brands/products, host user training sessions, and share industry best practices. You will also manage user queries and assist in creating reports.


You are responsible for various content-related activities. This role supports a global company where attention to detail, customer service, governance, and support are crucial. The primary focus will be on ensuring seamless day-to-day delivery, executing against processes, and fostering collaboration.


A proficient team player who strives to support a team driven toward achieving objectives. Works closely with other team members to support clear guidelines and goals aimed at achieving common objectives and ensuring global standardization.


By infusing ICP core values of Curiosity, Inclusivity, Focus, Creativity and Trustworthiness into their leadership and management approach, they will not only achieve success in this role but also contribute to the positive culture and growth of the organization.


This is a hybrid role based in Atlanta, GA reporting to the Global Operations Manager.


How you will make an impact:


  • Deliver system and user training
  • Raise incident tickets to technical support
  • Promote best practices and the DAM platform across all user groups
  • Escalate issues or questions to appropriate team member for resolution
  • Entry, tagging and quality assurance of incoming assets for global distribution platforms
  • Audit files and metadata entries for completion and proper organization
  • Follow operational procedures to complete tasks in a timely manner
  • Respond and investigates end user inquiries and requests
  • Support in providing reporting to stakeholders on platform usage metrics and KPIs


Operations Execution:

  • Input into reports to track agreed upon KPIs
  • Understand and work against SLAs
  • Execute day-to-day tasks, including training, shared inbox management, content ingestion, and documentation, to ensure smooth functioning
  • Ensure timely delivery of assets into the DAM platform
  • Participate in training to ensure alignment with organizational goals
  • Help create a productive and positive work environment
  • Provide exceptional customer service to the client and their vendors
  • Understand asset rights/usage/restrictions and compliance to ensure asset safety

Process Improvements:

  • Execute against documented workflow and processes.
  • Follow metadata schemas that reflect the true needs of the business

Collaboration:

  • Collaborate with global cross-functional teams to learn best practices.
  • Be a strong team player with your direct team and global partners
  • Build rapport and trust with others and all levels within ICP
  • Work with team members to generate new ideas and evolve and enhance existing programs
  • Work with team members to problem solve and consult with account leadership as required

Client Facing Engagement:

  • Build a good understanding of clients’ business issues, industry, competitors, and brands
  • Where required, collaborate with brand team and agencies stakeholders to ensure content and campaigns are delivered on time and meet quality standards


WHAT YOU WILL BRING:

Requires a BA/BS and a minimum of 1-2 years' experience in marketing, commerce and/or creative technologies or related field, including a minimum of 1 year’s experience in a client-facing agency or consulting role.; or any combination of education and experience, which would provide an equivalent background.


Preferred Skills, Capabilities and Experiences:

  • 1-2 years’ industry experience in media, digital asset management, librarian sciences or archives preferred but not required
  • 1-2 years’ experience using a digital asset management system or other tech system such as a digital library, CMS, PIM, or CRM preferred but not required
  • Must have acute attention to detail when performing process-oriented tasks
  • Familiarity with DAM system
  • Analytical skills
  • Effective communication skills, both verbal and written, with an influential communication style
  • Strong Microsoft Office skills, particularly with large data sets in Excel
  • Good understanding of media channels and file formats used by the client
  • The ability to multi-task with an interest in all aspects of the role
  • Able to work both independently and as a part of a world-class team
  • Media and technology agnostic, while displaying an affinity and passion for the industry
  • Ability to follow a structured process while being flexible when circumstances require change and adaptation
  • Able to work both independently and as a part of a world class team
  • Ability to adapt to evolving client needs, industry trends, and internal processes
  • Understanding of project management principles
  • Emotional intelligence