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Senior Digital Marketing Specialist

1 month ago

Atlanta, United States NorthPoint Search Group Inc Full time

Top client is looking for a Senior Digital Marketing Specialist with 3 years of experience, huge bonus if prior experience in the B2B SaaS or media/adtech space. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey and tracking and reporting on the success of these campaigns. You will work with our Demand Generation Manager, Content Marketing Manager and VP of Marketing to generate high-quality leads that turn into customers while ensuring we leverage best and scalable practices in achieving great results.

  • Design a comprehensive marketing strategy that drives results across email marketing, PPC and virtual event activations.
  • Own email marketing calendar, work with Demand Generation and Content Marketing Manager to leverage existing content and marketing assets into email copy that delivers conversions.
  • Oversee and lead campaigns to build out a strategy for hitting 2021 growth plans.
  • Bachelor's Degree required
  • 3-5 years B2B digital marketing experience, SaaS or Media/Martech preferred.
  • Demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine.
  • Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.
  • Experience with marketing automation tools (Hubspot preferred) and customer relationship management tools (Salesforce preferred).