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Senior Digital Marketing Manager

3 months ago

Portland, United States Maxwell Full time

If you’re an experienced digital marketing expert eager for a chance to flex and further your career – all while working for mission-driven brands (code for nice people with purpose) – this job is for you. We’re looking for a senior digital marketing manager passionate about the power of digital and content marketing to strengthen brands, build community and drive sales.

Maxwell is a woman-owned, integrated marketing agency serving national consumer brands in food & beverage, wellness, outdoor, hospitality and tourism. Among its clients include Bob’s Red Mill, Dave’s Killer Bread, Mountain House and McMenamins. It’s tight-knit, collaborative team works with marketing leaders ready to think big, embrace new opportunities and make game-changing shifts. Based in Portland, Ore., the 24-year-old company offers a flexible, hybrid work model. Its home base is a renovated art gallery complete with fully functioning test kitchen and content production studio.


What You Will Do

General

  • Be the Digital Marketing Expert for the greater Maxwell Marketing Team, our clients and potential clients
  • Manage and oversee social media, aligning on strategy and ensure that campaigns are timely, brand safe, efficient and meeting (exceeding) KPI benchmarks
  • Manage content creators for both paid and organic channels
  • Identify new digital marketing opportunities that align with client goals and Maxwell Marketing capabilities growth (i.e. shopper marketing management, programmatic advertising, SEM)
  • Confidently contribute creative ideas that consider the whole consumer journey and generate results
  • Drive campaign development and implementation within timelines and budgets
  • Explore new ways to engage with consumers and identify new social networks, content strategies, or mechanisms to reach and engage relevant target audiences

Social Media

  • Contribute to on-going social media strategy organic and paid, recommend channel priorities, spend, targeting, and creative strategies in support of client objectives
  • Oversee paid social media tactics and performance – with help from the Paid Social Specialist
  • Review paid social media performance monthly with manager to identify anomalies, trends, wins, loses, and overall paid performance
  • Oversee paid strategy for agency content

Email

  • Report on performance by list segment monthly (AI, Demo, Full List)
  • Be the MailChimp expert
  • Develop a test and learn approach to content and email layout with the Director of Strategy and implement
  • Manage lists – growth and cleaning

Reporting/Analysis

  • Formalize external reporting to ensure pulling reports is fast, efficient and that all reporting is accurate
  • Work with Community Manager to formalize reporting in Sprout Social and that the editorial process is efficient with clear feedback to the creative teams
  • Analyze metrics across multiple channels in support of digital campaigns - monthly and report to Director of Strategy
  • Collaborate with Accounts Team to understand client reporting needs and communicate to direct reports
  • Lead integrated analysis and reporting
  • Track and report on social community performance with an eye on optimization

Bring Your Experience

  • 8+ years of relevant work experience in digital and content marketing with strategic knowledge of paid social
  • Customer service experience, comfortable fielding client requests and responds in a timely manner
  • Expertise in paid social planning, social ads managers and Google Adwords
  • Competence with social platform insights, Google Analytics and other analytics platforms
  • Experience integrating partner vendors (couponing, webinars, social monitoring providers, etc.)
  • Experience with e-commerce, display PPC and developing new digital channels
  • Experience executing and presenting consumer and competitor research
  • Working understanding of SEO / SEM best practices
  • Experience with email marketing platforms and best practices
  • Working knowledge of backend website – WordPress, Shopify, etc. a plus
  • Bachelor’s degree in public relations, advertising, journalism, digital media or related field with course work in marketing analysis and statistics preferred

Enjoy the Benefits

  • Competitive compensation
  • Full employee benefits including medical, dental and vision, as well as alternative care
  • 401K matching
  • Generous paid holidays and vacation
  • Regular check-ins and an "Always On" approach to feedback and goal setting
  • Professional development opportunities
  • A positive, balanced work-life

About Us

Maxwell is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We believe a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. Maxwell is actively working to strengthen efforts to better reflect the cultures of our community and the people our clients serve. We believe different values, experiences and backgrounds are not only a better representation of society, they contribute to two of our most important deliverables: fresh thinking and creativity.