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Digital Marketing Specialist

2 months ago

Portland, Oregon, United States AireSpring Full time

Job Opportunity

AireSpring is seeking a skilled professional to support our marketing team in the development and implementation of digital marketing strategies.

Key Responsibilities:

Assist in planning, executing, and optimizing digital B2B marketing campaigns, including email marketing, LinkedIn, Twitter, SEO, PPC, Google ads, and display advertising.

Collaborate with internal and external stakeholders to ensure timely and budget-friendly campaign execution.

Monitor and report on campaign performance, identifying areas for improvement and making recommendations for optimization.

Conduct research and provide insights on industry trends, best practices, and competitor activity.

Develop and maintain content calendars for LinkedIn social media, email marketing, and other digital marketing channels.

Develop and manage email marketing campaigns, including list segmentation, email design, and content creation in conjunction with the marketing team.

Work with the graphic design team to develop engaging visuals for digital marketing campaigns.

Assist with website development and maintenance, ensuring it is up-to-date and optimized for search engines.

Requirements:

Bachelor's degree in marketing, communications, or a related field.

2+ years of experience in digital marketing, including a digital marketing certification.

Knowledge of B2B digital marketing channels and tactics, including SEO, PPC, email marketing, and LinkedIn.

Experience with marketing automation and CRM tools, such as ZoHo or Salesforce.

Excellent project management skills, including the ability to manage multiple projects simultaneously.

Strong analytical skills and ability to translate data into insights and recommendations.

Excellent written and verbal communication skills.

Ability to work collaboratively with internal and external stakeholders.

Highly organized with exceptional attention to detail.

Experience with indirect/channel sales is a plus.

AireSpring offers a dynamic work environment, opportunities for growth, and a commitment to delivering excellent service to our customers.