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Digital Marketing Manager

2 months ago

Portland, Oregon, United States Cisco Full time

About the Role

Cisco is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing lead generation programs that drive business growth and revenue.

Key Responsibilities

  • Develop and execute lead generation strategies across multiple channels, including content syndication, review sites, and intent programs.
  • Manage and optimize ABM campaigns to improve return on investment and drive business growth.
  • Collaborate with cross-functional teams to align marketing efforts with sales objectives and ensure seamless communication.
  • Develop and analyze data to inform marketing strategies and optimize campaign performance.
  • Partner with content teams to develop personalized content that resonates with target accounts.
  • Manage and analyze large datasets to identify trends and opportunities for growth.

Requirements

  • Minimum of 7 years of experience in a B2B demand generation role.
  • Proven track record of developing and executing successful lead generation strategies.
  • Experience with ABM campaigns and advertising on social media, particularly LinkedIn.
  • Strong analytical skills and ability to work with large datasets.
  • Excellent communication and collaboration skills.

Preferred Qualifications

  • Experience with tools such as 6sense, LinkedIn, Salesforce, Integrate, Salesloft, and Asana.

About Cisco

Cisco is a leading technology company that enables people to connect, communicate, and collaborate. We are committed to innovation and excellence in all that we do.