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Digital Marketing Strategist

2 months ago

Portland, Maine, United States ABWE Full time

Mission Statement

ABWE is dedicated to fulfilling the Great Commission by cultivating leaders, churches, and missions movements across all nations.

Job Summary

We are seeking a passionate and skilled Digital Engagement Strategist to join our Communications and Engagement team. This role will play a vital part in expanding ABWE's online presence and engaging with our target audience through strategic digital marketing initiatives.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies across various platforms, including social media, email marketing, and search engine optimization (SEO).
  • Create compelling and engaging content that aligns with ABWE's mission and values, driving audience engagement and conversions.
  • Analyze website traffic and campaign performance data to identify trends, optimize strategies, and measure the effectiveness of digital marketing efforts.
  • Stay abreast of emerging digital marketing technologies and best practices to ensure our campaigns remain innovative and effective.
  • Collaborate with internal teams to integrate digital marketing initiatives with overall organizational goals and messaging.

Qualifications

  • Proven experience in developing and executing successful digital marketing campaigns.
  • Strong understanding of SEO, social media marketing, email marketing, and content marketing principles.
  • Excellent analytical and data interpretation skills with the ability to translate insights into actionable strategies.
  • Exceptional written and verbal communication skills with a keen eye for detail.
  • Proficiency in using digital marketing tools and analytics platforms.

Personal Attributes

  • A genuine commitment to ABWE's mission and values.
  • Strong work ethic, self-motivation, and the ability to thrive in a fast-paced environment.
  • Collaborative team player with excellent interpersonal skills.