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Digital Marketing Specialist

2 months ago

Portland, Oregon, United States Mavensoft Technologies Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Mavensoft Technologies. As a key member of our Digital Publishing & Performance team, you will be responsible for developing and executing digital marketing campaigns that drive engagement and conversions.

Key Responsibilities:
  • Develop and manage paid social advertising campaigns on platforms including Meta Ads, LinkedIn Ads, and X Ads to reach targeted stakeholder audiences.
  • Utilize analytics tools to measure content performance and user engagement, interpreting data to inform decisions and optimize campaigns.
  • Create and refine content based on performance metrics, ensuring alignment with corporate communication goals.
  • Design, execute, and analyze A/B tests to evaluate different content versions and improve engagement.
  • Present data insights through clear visualizations, creating dashboards and reports to communicate performance metrics effectively.
Requirements:
  • 6-10 years of experience in communications, digital marketing, or a related field.
  • Bachelor's degree in journalism, marketing, writing, or a related field.
What We Offer:

As a Digital Marketing Specialist at Mavensoft Technologies, you will have the opportunity to work with a talented team of professionals who are passionate about digital communications and data-driven marketing. We offer a dynamic and supportive work environment, with opportunities for growth and development.