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Senior eCommerce Marketing Manager

2 months ago

Portland, Oregon, United States Columbia Sportswear Full time

POSITION OVERVIEW

Are you enthusiastic about the outdoors and inspiring others to embrace nature? The Columbia eCommerce division is pivotal in enhancing the consumer journey across our digital platforms in North America. Our focus spans from merchandising and marketing to customer experience and creative design, ensuring the consumer remains central to our mission. If your goal is to promote outdoor adventures, this role may be a perfect fit.

We are in search of a seasoned and strategic eCommerce Senior Manager specializing in Retention Marketing. In this capacity, you will spearhead the development and implementation of email and SMS marketing initiatives aimed at boosting consumer engagement, retention, and revenue across our eCommerce channels. The ideal candidate will possess a solid history of managing successful email and SMS campaigns, a profound understanding of consumer behavior, and a commitment to achieving results. Key responsibilities may encompass team development, long-term eCommerce planning, establishing financial and performance objectives for channel managers, and delivering presentations to executive leadership.

KEY RESPONSIBILITIES

  • Design and implement comprehensive email and SMS marketing strategies that align with overarching business objectives, utilizing data-driven insights to pinpoint areas for enhancement and optimization.
  • Oversee the expansion of CRM channels, leveraging strategic insights and expertise to foster growth and diversification of communication avenues that enhance consumer engagement and relationship management.
  • Lead long-term strategic planning and set engagement and financial targets for all email and conversational marketing channels.
  • Enhance storytelling elements within marketing messaging to craft compelling narratives that resonate with our target audience and effectively convey our brand's essence.
  • Collaborate with the Creative Team to design and refine email and SMS communication templates based on performance metrics.
  • Develop customer segmentation strategies to deliver personalized and targeted communications, working closely with data analytics teams to leverage customer insights for effective targeting.
  • Implement and maintain a marketing automation strategy to improve customer experiences and increase engagement, utilizing personalization techniques to provide relevant and timely content to various customer segments.
  • Provide regular reports and insights to senior management, highlighting trends, areas for improvement, and growth opportunities.

QUALIFICATIONS

  • 8+ years of experience managing enterprise-level email and SMS marketing programs, preferably within the e-commerce sector.
  • Strong leadership capabilities with experience in enhancing team skill sets.
  • Exceptional copywriting and content creation abilities.
  • Robust analytical skills with the capacity to interpret data and make informed, data-driven decisions.
  • Familiarity with email marketing regulations and best practices.
  • Experience with A/B testing and optimization methodologies.
  • Strong project management skills and the ability to collaborate effectively within a team environment.

ABOUT COLUMBIA SPORTSWEAR

Columbia Sportswear Company, along with our portfolio of brands, including Columbia, SOREL, Mountain Hardwear, and prAna, has been dedicated to perfecting the art of outdoor enjoyment since 1938. Our commitment to doing the right thing is reflected in our company culture and values. We are an equal opportunity employer, evaluating qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.