Senior Data Analyst

1 day ago


Detroit, Michigan, United States Publicis Collective Full time
Job Title: Senior Analyst, Analytics

At Publicis Collective, we're seeking a highly skilled Senior Analyst to join our Analytics team. As a key member of our team, you'll play a critical role in shaping the strategic direction of our clients' businesses and marketing strategies through data-driven insights.

Key Responsibilities:
  • Develop and execute analytics projects, including forecasting, scenario planning, test design, campaign management, and advanced report production.
  • Provide actionable insights to inform business decisions and drive performance.
  • Collaborate with cross-functional teams to identify business opportunities and develop data-driven solutions.
  • Stay up-to-date with industry trends and best practices in analytics and digital marketing.
Requirements:
  • 2+ years of experience in analytics, digital marketing, or a related field.
  • Strong analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
  • Proficiency in Excel, Word, PowerPoint, and data analysis tools.
  • Experience with data visualization tools, such as Tableau or Power BI.
  • Strong project management skills and attention to detail.
Preferred Qualifications:
  • Familiarity with enterprise analytics tools and platforms.
  • Experience with programmatic DSPs, SEM platforms, and social media platforms.
  • Knowledge of SQL and statistical analysis software, such as R or Python.

Publicis Collective is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating an inclusive and supportive work environment that fosters growth and development.



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