Senior Data Analyst
8 hours ago
Publicis Collective is seeking a highly skilled Senior Analyst to join our Analytics team. As a key member of our team, you will play a critical role in shaping the strategic direction of our clients' businesses and marketing strategies through the delivery of data-driven insights.
Key Responsibilities:
- Develop and execute analytics projects, including forecasting, scenario planning, test design, campaign management, and advanced report production.
- Provide actionable insights to help clients make informed decisions and drive performance.
- Analyze short-term and long-term impact of marketing on brand and competitive position.
- Collaborate with cross-functional teams to identify business opportunities and develop data-driven solutions.
- Stay up-to-date with industry trends and best practices in analytics and digital marketing.
Requirements:
- 2+ years of experience in analytics, digital marketing, or business consulting.
- Strong understanding of digital marketing methods and systems, including search, display, and programmatic advertising.
- Knowledge of multivariate testing and statistical analysis.
- Excellent written, oral communication, and presentation skills.
- Proficient in Excel, Word, and PowerPoint.
- Detail-oriented, quick learner, and able to balance multiple tasks.
- Strong project management skills and attention to detail.
Preferred Qualifications:
- Familiarity with enterprise analytics tools, including Tableau, Datorama, and Power BI.
- Experience with analytics platforms, such as Adobe Analytics, Google Analytics, and Campaign Manager.
- Knowledge of querying data within SQL environments.
- Experience with R, Python, or other statistical analysis and data mining packages.
Publicis Collective is an Equal Opportunity Employer. We are committed to creating an inclusive and diverse work environment. If you are passionate about data-driven insights and want to join a dynamic team, please apply today.
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