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Senior Marketing Analyst
3 months ago
Our excellent MA client is seeking a highly analytical and detail-oriented Marketing Analyst to join our Marketing team. This role is pivotal in leveraging data to drive strategic marketing decisions. You will be responsible for collecting and analyzing marketing data, developing insightful Power BI dashboards, and providing actionable recommendations to optimize our marketing efforts.
Key Responsibilities:
o Gather and analyze marketing data from diverse sources, including customer relationship management(CRM) systems, website analytics, email campaigns, and more.
o Interpret complex data sets to identify trends, patterns, and insights that inform marketing strategies and enhance decision-making.
o Design, develop, and maintain robust Power BI dashboards and reports that provide stakeholders with clear visualizations and insights into marketing performance and market trends.
o Ensure dashboards are intuitive and effectively communicate key metrics and performance indicators.
o Utilize advanced Excel techniques, including pivot tables, VLOOKUP, and data modeling, to analyze and present data.
o Create detailed reports and models that support strategic marketing initiatives and business planning.
o Evaluate the effectiveness of marketing campaigns through detailed data analysis, providing actionable insights and recommendations for improvement.
o Collaborate with the marketing team to design A/B tests and analyze results to drive campaign optimization and enhance customer engagement.
o Conduct thorough market research to understand industry trends, competitive dynamics, and customer behaviors.
o Use research findings to identify opportunities for growth and innovation in our marketing strategies.
o Work closely with cross-functional teams, including Sales, Product Development, and Customer Service, to define reporting requirements and align marketing efforts with broader business objectives.
o Provide constructive feedback and suggestions to designers and other team members to enhance the quality and impact of marketing materials.
o Analyze customer feedback and engagement data to improve customer experiences and refine marketing approaches.
o Integrate insights into marketing strategies to better meet customer needs and expectations.
o Present data-driven insights and recommendations to stakeholders clearly and compellingly to support strategic decision-making and marketing initiatives.
o Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
o Proven experience in the energy sector or utility industry is a plus.
