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Senior Vice President of Brand Strategy

2 months ago

Westborough, Massachusetts, United States cumberlandfarmsinc Full time
Senior Vice President, Brand Analysis

At Cumberland Farms Inc., we are seeking a highly skilled Senior Vice President, Brand Analysis to join our leadership team. This key role will be responsible for analyzing brand attributes and providing strategic insights to drive business growth.

Key Responsibilities:

  • Design and execute studies to determine customer perceptions of convenience store brands
  • Analyze market information to identify effective approaches and recommend strategies
  • Develop competitive positioning, branding, and corporate messaging strategies
  • Implement operational metrics and KPIs to improve brand program effectiveness
  • Collaborate with IT to gather data and drive business decisions
  • Direct market research data collection, analysis, and interpretation
  • Align brand strategy with organizational goals and objectives
  • Lead cross-functional teams to improve store performance and brand equity

Requirements:

  • Bachelor's degree in a related field
  • Minimum 15 years of experience in brand analysis or a related field
  • Excellent analytical, problem-solving, and communication skills
  • Ability to travel independently and work in a fast-paced environment

What We Offer:

  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A dynamic and collaborative work environment