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Senior Vice President, Brand Strategy
2 months ago
We are seeking a highly experienced Senior Vice President, Brand Analysis to join our team at EG America. The successful candidate will be responsible for analyzing brand attributes and providing strategic insights to drive business growth.
Key Responsibilities- Brand Analysis: Design and execute studies to determine customer perceptions of convenience store brands.
- Market Research: Analyze target market information to identify and recommend effective approaches.
- Strategic Planning: Develop competitive positioning, branding, and corporate messaging strategies.
- Operational Metrics: Implement operational metrics and KPIs to continually improve the effectiveness of brand programs, tactics, and strategy.
- Data Analysis: Work in collaboration with the IT team to gather data and direct market research data collection, analysis, and interpretation of market data.
- Brand Alignment: Align brand strategy and direction with organizational goals.
- Team Leadership: Lead cross-functional teams to determine action items for improving store performance for each brand.
- Brand Advocacy: Advocate for each brand and ensure equal resource allocation and attention.
- Education: Bachelor's Degree (Master's Degree preferred).
- Experience: 15 years of experience in brand analysis, market research, or a related field.
- Licenses/Certifications: None specified.
- Soft Skills/Competencies: Excellent oral and written communication skills, excellent interpersonal and negotiation skills, excellent organizational skills and attention to detail, strong analytical and problem-solving skills, and proficiency in Microsoft Office Suite.
