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Marketing Manager

4 months ago

Reston, United States AIAA Full time

Marketing Manager



The American Institute of Aeronautics and Astronautics (www.aiaa.org) in Reston, VA, seeks a Marketing Manager to work as a part of our Revenue Development, Marketing & Communications team to develop and execute internal and external marketing strategies that leverage market research and historical data to support the success of AIAA.



Reporting to the Director, Marketing, you will assist with managing and implementing annual marketing plans for AIAA membership, products and programs, including AIAA Foundation, K–12, region and section activities, forums, and public policy. In this role, you will have full accountability for the development, proofing, and fulfillment processes of collateral with graphic design, print production, and project managers; as well as develop regular analytics reports, and use data to improve success of assigned projects.



AIAA has a Flexible Workplace, where staff work primarily remote, but are required to attend meetings in the office and collaborate in person as needed. Candidates must reside in the Washington, DC, metro area.



Accountability:


  • Develop and execute marketing plans, promotion schedules, and program budgets
  • Conduct competitive research that informs the positioning of AIAA products and programs
  • Work closely with team members and content providers to promote the AIAA brand and improve the integration of AIAA’s marketing and communications efforts across assigned projects
  • Craft compelling and grammatically accurate promotional copy
  • Ensure Institute messaging and branding are used consistently in marketing messaging
  • Create queries, lists, and reports through the Institute’s association management system and Hubspot



Position Dimensions:


  • Produce all work consistent with AIAA branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, IT, etc.) to assist with project and budget management
  • Minimal travel required.



Education:


  • Bachelor's degree in marketing, communications, or related discipline; or equivalent combination of education and experience



Requirements/Qualifications:


  • A minimum of five (5) years of professional experience in marketing events, products, programs and/or association membership
  • Demonstrated exceptional written and verbal communication skills
  • High proficiency with project management, marketing implementation, market research, and promotional copywriting
  • Ability to quickly learn new software, systems, and processes
  • Experience with email marketing systems (Hubspot experience a plus)
  • Strong attention to detail
  • Excellent editing and proofreading skills
  • Strong organizational skills and ability to handle multiple projects simultaneously
  • Excellent command of Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
  • Have a naturally positive attitude, strong work ethic, and ability to be self-reliant



Additional Skills:


  • Google Tag Manager, Analytics, AdWords and Content Management Systems (CMS) experience preferred
  • Previous association or non-profit experience preferred
  • Good listener with ability to accept and apply constructive feedback



About AIAA:



AIAA’s purpose is to ignite and celebrate aerospace ingenuity and collaboration, and its importance to our way of life. AIAA is the world’s largest technical society dedicated to the global aerospace profession. We are comprised of individual and corporate members from around the world. AIAA carries forth a proud tradition of more than 80 years of aerospace leadership.



Working at AIAA:



AIAA offers an excellent benefits package, including medical, dental, and vision insurance; a generous paid-time-off plan with vacation, sick, holiday, parental leave, and bereavement; short-term and long-term disability coverage; a competitive bonus structure; 403(b) plan with up to 4% company match; education benefits; and more.



AIAA is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, sexual orientation, genetics, gender identity, disability, veteran or military status, or any other characteristic protected by federal, state, or local law. This position will require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.