Marketing Manager

2 weeks ago


Reston, Virginia, United States Hallman Lindsay Paints Full time
Job Overview:

The Marketing Manager role at Hallman Lindsay & O'Leary Paints is a critical position that plays a key part in building brand awareness, increasing customer engagement, and driving sales for both the Hallman Lindsay and O'Leary paint brands in Wisconsin and Michigan.

This role can be performed remotely or in a hybrid setting. Our headquarters is located in Madison, WI, with retail stores throughout Wisconsin and Michigan. Some travel will be required to the headquarters and retail locations.

Primary Job Duties & Responsibilities:
  • Create a comprehensive integrated marketing program that focuses on building broad brand awareness and addresses every potential customer touch point across multiple customer types (paint contractors, homeowners, property managers, etc).
  • Support the sales team in creating individual store and market-specific marketing programs.
  • Help implement a modern marketing toolkit for the business.
  • Collaborate closely with store leaders, sales reps, and other company leaders to tie marketing programs to key company-level goals.
  • Create brand guidelines that can be referenced and enforced to ensure consistency of brand presentation and messaging across customer touch points both digital and physical.
  • Manage, in collaboration with the sales team, a promotional calendar that is aligned with key sales objectives.
Required Skills & Experience:
  • Bachelor's degree in business or design.
  • Several years of experience in ecommerce, digital marketing, or integrated marketing in a consumer business or agency.
  • A strong understanding of the modern marketing toolkit with hands-on use experience – email, SMS, digital marketing, social media, modern ecommerce tools, etc.
  • You are both a strategist and a doer. You're excited to come up with ideas and collaborate with peers, but equally excited about the successful execution and tracking of success.
  • You're eager to learn about a new industry (paint) and willing to put in the work to become a category expert.
  • You have impeccable communication skills.
  • Some proficiency in design tools (photoshop, canva, etc) nice to have but not required.
  • Basic copywriting proficiency expected.
  • You're excited to play an integral role in a new chapter for two longstanding businesses with deep brand heritage.
  • You can think analytically (understand cost inputs to ROI), but you are also creative and have a design sensibility.
  • A can-do, no detail is too small attitude.


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