Direct Mail Manager

6 days ago

Franklin, United States TruGreen Full time

**Please note: This position will be based onsite at our new corporate office in Franklin, TN.**


Position Overview:

Responsible for executing and direct mail program. Accountable for program innovation and execution. Leads and guides day-to-day management of a cross functional team of partners to deliver best-in-class, results- focused mail programs. Manages all aspects of the direct mail process and schedule, including planning, concepts, designs, printing and distribution. Works with external partners to ensure timely and cost-effective delivery. Coordinates with internal stakeholders to ensure smooth execution. Tracks and analyzes performance weekly, focusing on KPIs such as response rates, conversion rates, cost per lead, cost per sale and ROI. Present findings and recommendations for the future.


Responsibilities:

  • Develop and execute direct mail strategies in alignment with marketing goals.
  • Identify target audiences and tailor messaging to different customer segments.
  • Collaborate with the marketing team to ensure consistency with overall brand positioning guidelines.
  • Establish thoughtful testing roadmap to drive efficient growth.
  • Establish and monitor budgets for direct mail campaigns.
  • Identify cost-saving opportunities while maintaining quality and effectiveness.
  • Analyze customer data to segment audiences and personalize mail pieces.
  • Use CRM and data analytics tools to target specific audience segments and enhance response rates.
  • Ensure direct mail materials meet legal standards, including data privacy, opt-out compliance, and offer disclaimers.
  • Conduct quality checks on design, print, and delivery to maintain brand consistency and accuracy.


Competencies:

  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
  • Drives Results – Consistently achieving results, even under challenging circumstances or through times of change.
  • Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Financial Acumen – Interpreting and applying understanding of key financial indicators to make better business decisions.


Education and Experience Requirements:

  • Bachelor’s degree and 5+ years of direct mail marketing with experience in analytics and large budgets.
  • Technical skills: Proficiency in CRM software, direct mail platforms, and data analytics tools (ie Excel, Power BI, etc.).
  • Analytics skills: Strong analytical abilities to interpret data and make data-driven decisions.


Knowledge, Skills, and Abilities:

  • Proficient presentation skills.
  • Drive for continuous KPI improvement through testing new ideas.
  • Attention to detail and organization.
  • Excellent oral and written communication skills.
  • Ability to manage multiple projects under tight deadlines.

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