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Regional Marketing Specialist

3 months ago

Indianapolis, United States JD Finish Line Full time

**While this position can sit in Indianapolis or Chicago, there is the expectation to travel to different locations in the Midwest area frequently.


The JD/ Finish Line Regional Marketing Specialist serves as the connection point between the JD/ Finish Line US Marketing and Brand teams and the consumer experience in JD’s Chicago flagship store and in other key locations throughout the Midwest of the United States. The JD/ Finish Line Regional Marketing Specialist is the local expert on anything and everything for our Midwest consumers. From understanding sneaker culture and local style to knowing every brand touchpoint in the stores top-to-bottom, front-to-back, the JD/ Finish Line Regional Marketing Specialist will champion the JD and Finish Line brand experiences in the market at every touchpoint. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

  • Identify competitive threats and opportunities regionally.
  • Provide market-level insights on consumer and product to feed into marketing and merchant org seasonally.
  • Lead marketing support personnel for the JD Chicago State Street Flagship location.
  • Identify market-level opportunities for partnerships, media, events.
  • Partner with Area Managers on issues, opportunities and quick resolution to local marketing concerns.
  • Support resource for regional photography / influencer partners.
  • Identify mall-based marketing opportunities and develop partnership with mall marketing managers.
  • Provide on-site execution ownership on key market events and unique executions with brand partners.
  • Obsesses the details of the retail experience in the store environment through the lens of exceeding the consumer’s expectations of athletic specialty retail.
  • Plays a key role on the in-store innovation team by representing the voice of the consumer and the opportunities to engage and connect through digital integration into the store environment.
  • Ensures that all in-store marketing and digital experiences are 100% executed to brand standards and service levels.
  • Puts the customer experience first by being empowered to facilitate corrections or bug fixes to printed or digital marketing touchpoints in the flagship store and in key locations -- no matter the time of day or day of the week.
  • Provides timely proof of execution reports for all digital and physical retail marketing programs in stores.
  • Attends in-market brand partner product knowledge education sessions and cultural events as needed.
  • Additional duties and projects as required.


Required Education and/or Experience:


Bachelor’s degree (B.A.) in Marketing, Advertising or Communications from a four-year college or university or equivalent combination of education and experience. 1-2 years of marketing, digital and/or retail experience required. Internal JD Finish Line experience strongly preferred.


Required Computer and/or Technical Skills:


Should have basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. Should be well-versed and a power user of current social media platforms including Instagram, SnapChat and Facebook. Understanding of Google Cloud platform and tools helpful.


Physical Demands:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Sit for more than 6 hours per shift
  • Use hands to finger, handle and feel
  • Reach with hands and arms
  • Talk and/or hear
  • Walk or move from one location to another
  • Occasionally may need to climb, balance, stoop, kneel, or crouch
  • Lift and/or move up to 10 pounds regularly and up to 25 pounds occasionally
  • Punctuality and regular attendance consistent with the company’s policies are required for the position.
  • Average work week is 45-55 hours, which can vary depending on business need.
  • The work environment for this position is a moderately noisy office setting.
  • Spending approximately 80% time traveling (by air or land).


The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.