Senior Manager of Integrated Marketing

2 months ago

Rockville, United States JOOLA Full time

Senior Manager of Integrated Marketing


JOOLA is seeking for a Sr. Manager of Integrated Marketing that will oversee the development and implementation of paid media and e-commerce marketing strategies across in-bound and out-bound channels and platforms. This role will play a critical role in expanding and strengthening customer acquisition, expanding the consumer pipeline, and achieving new sales objectives through online and offline sales channels. The ideal candidate will be able to both drive the integrated marketing strategy as well as lead the Growth Marketing team, working closely with our Direct-to-Consumer (DTC), Partnership, Design and Content teams. Additionally, this role will require experience forecasting multi-tier media and advertising spends and long- and short-term campaign budgets, working closely with our Business Analysis team to analyze and optimize performance and track ROI.


JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.


Location: Rockville, MD In-office


Reports to: Sr. Director of Branding and Content


Key Responsibilities:


  • Develop and execute top-down integrated marketing strategy and campaigns across all sales channels, including digital, social, and traditional sales and media channels.
  • Collaborate with cross-functional teams (DTC, asset design, content placement) to ensure cohesive and effective marketing strategies.
  • Manage media spend and campaign budgets, ensuring optimal ROI and sales.
  • Analyze audience and platform across multi-level, simultaneous campaigns, spend, and ROI to develop and present performance-specific reports to leadership.
  • Oversee and manage the Growth Marketing and Paid Media team.
  • Stay updated on industry trends and emerging technologies to keep the brand at the forefront of marketing innovation.


Qualifications:


  • 10+ years of experience in integrated marketing, preferably within the sports and lifestyle industry.
  • Proven track record of managing successful marketing campaigns and achieving sales targets.
  • Experience managing and executing end-to-end integrated marketing strategies, and multi-channel audience growth strategies, including tracking and creative planning is a must.
  • Strong analytical skills and experience with marketing analytics tools.

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