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Senior Digital Marketing Manager

4 weeks ago

Rockville, Maryland, United States United States Pharmacopeia Full time
Job Overview

We are seeking a highly skilled Digital Marketing Manager to join our team at United States Pharmacopeia. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, engagement, and conversions.

The ideal candidate will have a strong understanding of digital marketing channels and strategies, as well as experience in managing teams and leading cross-functional projects. You will be responsible for developing and implementing end-to-end digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

You will also be responsible for monitoring campaign performance metrics, analyzing data insights, and generating actionable recommendations for optimization and improvement. Additionally, you will stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, continuously enhancing the effectiveness of campaigns.

We are looking for a highly motivated and results-driven individual who is passionate about digital marketing and has a strong track record of delivering successful campaigns. If you are a creative and strategic thinker with excellent communication and project management skills, we encourage you to apply for this exciting opportunity.

Responsibilities
  • Develop and implement end-to-end digital marketing campaigns across various channels.
  • Monitor campaign performance metrics and analyze data insights.
  • Generate actionable recommendations for optimization and improvement.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Manage campaign budgets and allocate resources efficiently.
  • Cultivate and lead strategic partnerships with external agencies, vendors, and platforms.
  • Develop and maintain relationships with key stakeholders.
Requirements
  • Bachelor's degree in marketing, business, life sciences, or another related field.
  • At least eight (8) years of hands-on experience with marketing/digital marketing of products, services, or solutions in the pharma, life sciences, or healthcare industry.
  • At least two (2) years of experience in product/brand marketing role or customer-facing role in the Pharma or healthcare industry.
  • At least (2) years of experience leading and managing teams in a highly matrixed organization.
  • Expertise in social media (LinkedIn, Meta, YouTube), email, blogs, display advertising, SEO/SEM.
  • Expertise in Salesforce and a Marketing Automation Platform (Salesforce Pardot, Salesforce Marketing Cloud, Adobe Marketo, etc.).
Preferred Qualifications
  • A master's in business administration and/or completion of certificate program in digital marketing area of expertise.
  • Knowledge and experience working with Tableau.
  • Excellent writing and editing skills.
  • Strong analytical and financial acumen with business-driven mindset.