Regional Marketing and Product Manager

6 days ago

Jackson, United States Pelsis North America Full time

Background

Pelsis Group is a leading global provider of innovative pest control solutions, including a wide range of physical application equipment used by professionals in pest control, sanitation, agriculture, and other critical industries. We offer a wide range of innovative products and brands that help protect public health, property, and food supplies. The North America region based in Jackson, GA.


Job Summary: We are seeking a dynamic and strategic Regional Marketing Manager to lead and drive revenue-generating activities across multiple product brands. The ideal candidate will excel in managing comprehensive branding strategies, leading cross-functional teams, and optimizing marketing initiatives for B2B, B2C, D2C, and retail channels. This role requires a results-oriented leader with a proven track record in budget management, cross-channel marketing, and global collaboration.



Key Responsibilities:


Strategic Leadership

  • Develop and execute the North American marketing strategy, ensuring alignment with global objectives and market-specific needs.
  • Oversee e-commerce and marketplace strategies to achieve sales goals for 5 product brands
  • Collaborate with the executive team to drive growth, build brand equity, and increase market share.
  • Lead cross-functional teams to ensure seamless integration of marketing, product development, and sales initiatives.
  • Enhance customer experience by developing and promoting customer-centric marketing strategies and programs.
  • Develop and execute go-to-market (GTM) strategies for new and existing product lines, including IoT innovations and category consolidations.

Revenue Growth & Channel Expansion

  • Develop and execute innovative, data-driven lead generation strategies across digital and traditional marketing channels to drive high-quality leads for B2B markets.
  • Collaborate on initiatives to grow e-commerce revenue, including Amazon channel expansion with new product categories.
  • Strategically allocate and manage the marketing budget to maximize ROI, adjust spending based on performance, and prioritize high-growth opportunities.
  • Perform profitability analysis by product, channel and service to ensure that margins are being maintained. Use data and analysis to drive departmental performance against objectives and support decision-making.

Product Management

  • Oversee and mentor a team of product managers responsible for the North American portfolio.
  • Ensure their strategies and execution align with market needs, company vision, and profitability goals.
  • Foster a collaborative environment, providing guidance on product lifecycle management, customer insights, and cross-functional collaboration.
  • Lead product managers in working closely with engineering, manufacturing, sales, and marketing teams to execute successful product launches.

Brand and Campaign Management

  • Oversee the creation and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
  • Ensure consistent and impactful brand messaging for various audiences.
  • Maintain consistency in brand messaging and visual identity across all channels.
  • Measure and report on the effectiveness of campaigns, leveraging data to optimize performance.

Team Management & Development

  • Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
  • Support career growth of team members, including guiding junior team members in developing and launching new cross-selling strategies.
  • Build strong relationships with stakeholders, including sales, operations, external, and global partners.

Budget and Resource Management

  • Manage the North American marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Negotiate with vendors and agencies to maximize return on investment.

Analytics & Reporting

  • Present marketing performance and strategic initiatives to the C-Suite and global leadership teams.
  • Monitor and optimize KPIs to ensure marketing activities align with corporate goals.


Key Skills & Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 8+ years of experience in marketing leadership roles, with a strong focus on B2B and B2C brand strategy.
  • Proven expertise in leading GTM strategies, including IoT and retail product launches.
  • Exceptional people management skills, with experience mentoring cross-functional teams.
  • Demonstrated success in budget planning and performance analysis.
  • Strong communication and presentation skills, with the ability to influence and align with senior executives.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Analytical mindset with experience using data to drive product and business decisions.



Preferred Qualifications:

  • Background in consumer goods, pest control, or industrial equipment industries.
  • Familiarity with marketing technology tools and platforms (Google Analytics, SEMRush, Klaviyo, BigCommerce, Monday.com etc.).
  • Hands-on experience with digital marketing channels (SEO, PPC, e-commerce, and Amazon marketplaces).
  • Proven track record of building and mentoring high-performing teams.

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