Marketing / Events Specialist

4 weeks ago


Garden City, United States Winston Staffing Full time

Marketing & Events Specialist

(HYBRID OPTION TO WORK 1-2 DAYS REMOTE ONCE FULLY TRAINED & VERSED WITH ROLE*)

Are you a data-driven marketing professional passionate about driving growth?

We are seeking a dynamic Marketing Specialist to join our team. This role is essential in developing and executing marketing strategies that elevate our brand, generate leads, and contribute to overall business success.

What you'll do:

  • Develop and implement effective digital marketing campaigns (SEO, SEM, email, social media) to increase website traffic and lead generation.
  • Create compelling content that resonates with our target audience and drives engagement.
  • Manage and optimize our CRM system to track lead generation, sales pipeline, and customer interactions.
  • Collaborate with sales and other departments to achieve company goals.
  • Measure and analyze marketing performance to optimize campaigns and ROI.

What you'll bring:

  • Proven experience in marketing and communications, with a focus on digital marketing & Event planning & execution.
  • Strong analytical skills and data-driven mindset.
  • Excellent written and verbal communication skills.
  • Proficiency in CMS, CRM software (HubSpot), and social media platforms.
  • Ability to work independently and as part of a team.

What we offer:

  • Competitive salary and benefits package
  • Opportunity to contribute to a growing organization
  • Collaborative and supportive work environment


If you are a results-oriented marketing professional looking for a challenging and rewarding opportunity, we encourage you to apply.


Reports to: Senior Director of Marketing


Overall Objective: To develop and execute comprehensive marketing strategies and campaigns that elevate brand visibility, generate leads, and contribute to overall business growth.

Key Responsibilities and Performance Indicators:

Event Management:

  • Oversee and coordinate all marketing events, ensuring timely execution and adherence to budget.
  • Measure event success by tracking attendance, lead generation, and ROI.

Digital Marketing:

  • Develop and implement effective digital marketing campaigns, including SEO, SEM, email marketing, and social media initiatives.
  • Track and analyze campaign performance to optimize results and increase website traffic.

Content Creation and Distribution:

  • Create high-quality, engaging content aligned with NAM's brand messaging and target audience.
  • Measure content effectiveness through metrics such as website traffic, social media engagement, and lead generation.

Brand Management:

  • Protect and enhance NAM's brand identity across all marketing channels.
  • Monitor brand consistency and identify opportunities for improvement.

CRM Management:

  • Maintain and update CRM data to ensure accuracy and completeness.
  • Utilize CRM to track lead generation, sales pipeline, and customer interactions.

Collaboration and Stakeholder Management:

  • Build strong relationships with internal and external stakeholders to achieve marketing objectives.
  • Collaborate effectively with sales, business development, and other departments to support company goals.

Required Skills and Experience:

  • Proven experience in marketing and communications, with a strong emphasis on digital marketing.
  • Excellent written and verbal communication skills.
  • Proficiency in content management systems (CMS), CRM software (HubSpot), and social media platforms.
  • Strong analytical skills and ability to measure and report on marketing performance.
  • Detail-oriented with excellent organizational skills.



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