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General Sales Manager

4 months ago

Houston, United States KPRC Full time

KPRC 2, the NBC Affiliate in Houston, is the city’s first broadcast station, so innovation is part of our DNA, and our commitment to the community runs deep. As a proud Graham Media Group station, we are seeking a motivated General Sales Manager to lead the day-to-day multi-platform sales and marketing activities for KPRC 2, and all Graham Media Group related digital properties associated with the station.


The successful candidate will have a command of sales and marketing, be a dynamic leader of people with a sharp focus on creating solution-oriented campaigns for clients, be a collaborator, understand the importance of long-range planning and strategy, have a strong work ethic, and have the highest standards of integrity. This individual will have experience recruiting exceptional sellers, coaching, training, and leading team members to consistently grow market share and new revenue streams.


PRINCIPAL FUNCTIONS ESSENTIAL TO THE JOB


The GSM reports to VP/General Manager and specifically she/he will be responsible for:


  • Management of sales inventory, setting of rates and coordinating with the station’s operations/traffic specialists and the Graham Media Group Traffic Hub.
  • Supervision of all aspects of national, local, and digital sales personnel in achieving revenue budgets and accomplishing the goals and objectives of the station’s sales plan.
  • Development of short and long-range sales plans and goals, developing new business, digital, and yearly revenue budgets, and administration of them throughout the year.
  • Oversight of transactional business negotiations coordinating with local, national, and digital sales managers.
  • The successful candidate will be part of the station’s senior management team and will oversee the recruitment and retention of sales, creative sales, and research personnel.
  • Understanding of digital media and its prominent role in cross-platform selling, strong computer skills and a thorough knowledge of digital analytics, pricing, and negotiating.
  • Ability to set measurable goals, analyze sales market sales trends, work to motivate a team of seasoned sellers, and the ability to hold managers and sales personnel accountable to department and station goals.



MINIMUM SKILLS, KNOWLEDGE, AND QUALIFICATIONS


  • Bachelor’s degree or equivalent sales experience preferred
  • Minimum of 10 years’ experience in broadcast sales, 2 to 4 years as a sales manager preferred
  • Experience with metered Nielsen ratings and a track record in an extremely competitive environment
  • Knowledge of Wide Orbit, Wide Orbit Media Sales and Sales Force preferred
  • Successful track record driving local revenue and selling creative solutions
  • Ability to work in a collaborative team environment
  • Strong oral, written and interpersonal communication skills
  • Strong and positive leadership skills
  • Highly skilled leader, negotiator, and motivator
  • Assertive, organized, and creative problem solver
  • Must possess a valid state driver’s license (or be able to get one)