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Director of Sales

3 months ago

Marble Hill, United States The Timbers on Blackwell Creek Full time

Position Summary

The Director of Sales increases the awareness of Aviva Senior Living through various inside and outside sales and marketing strategies and markets all living arrangements with the goal of maintaining budgeted levels of occupancy.


Essential Responsibilities

  • Maintain a positive working relationship with all residents, resident family members, and associates. - Daily
  • Maintain a high degree of resident, family, and guest satisfaction and retention through consistent delivery of high-quality services. - Daily
  • Effectively and appropriately communicate with each co-worker and community leader. - Daily
  • Maintain a positive image with the community. - Daily
  • Market Aviva Senior Living to prospective residents (and their representatives) by phone, personal written communications, and in-home visits and presentations. Facilitate on-site marketing seminars. Provide tours and respond to inquiries and walk-ins. - Daily
  • Meet and set sales goals (e.g., calls per day, off-site visits per week, on-site presentations per month, average gross sales to presentations ratios). Convert a high percentage of reservation holders to depositors within a given time frame of obtaining a reservation. - Daily/ Weekly/ Monthly
  • Partner with outside agencies to promote the Community through public awareness, advertising opportunities, and community outreach programs. Conduct outside sales activities which will include developing, coordinating, and delivering marketing presentations to agencies, organizations/groups, churches, etc. - Daily
  • Regular and predictable attendance - Daily
  • Manage budget and oversee vendor estimate and invoicing for all print production, collateral, digital campaigns, or ad production. - Weekly
  • Partner with department head leaders to ensure proper implementation of brand identity “First Impressions” and standards are properly implemented (Care Services, Dining, Life Enrichment, etc.) - Daily/ Weekly
  • Participate in outside groups (such as civic organizations, boards, and business organizations) to promote Aviva Senior Living within the greater community. - Daily
  • Implement aggressive referral networking. - Weekly
  • Manage leads and sales through the prospect tracking system. - Daily
  • Submit all completed admissions paperwork to the Director for review before resident admission. Participate in the admissions process. - Daily
  • Assist with the creation of a Marketing Plan along with the Executive Director. - Annually
  • Create and provide to the executive director weekly and monthly reports (such as marketing plans, and occupancy reports). - Weekly/ Monthly
  • Participate in the development of Community Newsletter. - Monthly
  • Demonstrate positive resident relations. Maintain a pleasant, professional attitude at all times. - Daily
  • Participate in Development functions as requested by the Director. - As needed
  • Coordinate activities with other departments. - As needed
  • Perform other duties as assigned. Attend in-service classes and staff meetings. - As needed

 

Minimum Job Qualifications

Level of Education

  • Any combination of education and experience equivalent to graduation from an accredited college or university, with major work in marketing, business administration, or related field.

Technical or Professional License(s)/Certification(s)

  • Valid driver’s license (and liability insurance) to use personal vehicle for Marketing travel

Level of Experience

  • At least 2 years of related work experience; senior living experience preferred.

General Knowledge/Skills/Abilities

  • Ability to read and write, follow written and oral instructions, and communicate effectively in English. Ability to work with the elderly in a courteous and friendly manner, demonstrating patience and compassion. Ability to always perform duties with consideration for residents’ rights and demonstrate integrity and discretion in the care of residents and in handling their health information. Excellent written/verbal communication, interpersonal, and public speaking skills. Strong organizational and time-management skills. Polished, professional.

Technical Skills

  • Strong sales/marketing skills and computer skills (including MS Word, Excel, PowerPoint, Publisher)

 

Inside-Outside Work Contacts

  • Primary contacts are with co-workers, supervisor, and residents.

 

Supervision

  • The position falls under the direct supervision of the Director of Sales and Marketing. The

position is not required to supervise or direct other employees.


Physical/Environmental Demands

Physical/Sensory

  • Daily, throughout the workday: Must be capable of sitting, standing, walking, climbing stairs, reaching, turning, bending, stooping, crouching and kneeling, reaching over the head, grasping with both hands, and fine manipulation. Must physically be able to lift up to 15 pounds unassisted, at times. Must have normal eyesight or use corrective lenses to attain normal eyesight. Must have three-dimensional vision and ability to judge distances and spatial relationships so as to see objects where and as they actually are. Must be able to recognize colors. Must be able to hear and distinguish between normal tones and be able to perceive the nature of sounds. Must be able to exchange ideas by means of the spoken word as well as engage in activities to convey detailed or spoken instructions to other workers accurately, loudly, and/or quickly. Must have a normal sense of touch and smell.

Work Environment

  • Works in a well-lighted, well ventilated building. Must be able to tolerate occasional exposure to dust, fumes, odors, water, etc., as well as some noise. When outside, you must be able to tolerate exposure to weather, fluctuations in temperature (hot, cold), wet and/or humid conditions. Subject to frequent interruptions. Subject to hostile or emotionally upset individuals. Must be willing to work, when necessary, beyond normal working hours and on weekends, as well as in other positions as necessary.

Risk/Safety

  • The position requires limited exposure to risk to physical and/or mental health and safety (i.e., physical assault, communicable disease, etc).

Exposure Classification

  • Work related tasks assigned to this position involve the potential exposure as classified in Category III by the Occupational Safety and Health Administration (OSHA). See the facility Exposure Control Plan for potential exposure classification and standard operating procedures for individualized tasks.


This position may include access to Protected Health Information (PHI) as defined within the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rule. PHI refers to individually identifiable health information that is transmitted or maintained in electronic media or any other form or medium. Under the direction of the Privacy/Security Officer, employees who have access to PHI will receive training on the requirements of the Rule and the Aviva Senior Living health information policies and procedures. Employees who violate the requirements of the HIPAA Privacy and Security Rule are subject to discipline, up to and including termination.



  • This job description outlines the general responsibilities and requirements for the stated position and in no way is an exhaustive list.