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Sr. Digital Media Buyer Programmatic

2 months ago

Ann Arbor, United States C-4 Analytics Full time

Senior Digital Media Buyer - Programmatic: Ann Arbor, MI C-4 Analytics

C-4 Analytics is a fast-growing, private, digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. We are currently hiring for a Senior Digital Media Buyer - Programmatic: Ann Arbor, MI as we look to expand our team and support our growing roster of local and national clients.

Who We're Looking For: Senior Digital Media Buyer - Programmatic - Ann Arbor, MI

The Digital Media Buyer will utilize previous media planning/buying experience and understanding of media channels, ad exchanges, DSPs, data, creative, analytics, etc. to execute display, mobile and video campaigns across multiple verticals. This position presents the opportunity to showcase your digital knowledge and act as a digital strategist for many clients and will be the go-to person for Programmatic Media campaign execution.

The Digital Media Buyer is responsible for leading the success of clients programmatic online marketing programs. You will provide thought leadership on campaign strategies and optimization; build strong relationships and establish clear lines of communication with clients, partners and internal staff members. The Digital Paid Media Buyer is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.

A day in the life of a Senior Digital Media Buyer - Programmatic: Ann Arbor, MI

* Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

* Formulate proposals for new client opportunities

* Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

* Offer consultative support to agency teams implementing new solutions

* Evaluate data fields from multiple sources and design reporting dashboards highlighting key performance indicators

* Identify reporting and data discrepancies and support process for quality assurance

* Design reporting templates and dashboards that can be systematically produced and scalable across multiple campaigns

* Interpret data sets and produce data cuts for optimization towards campaign goals

* Participate in and inform research efforts, where applicable

* Test and rollout new product offerings

* Participate in regular knowledge share sessions to share and learn new products and solutions

Must-Haves

* Bachelors degree, emphasis in Marketing, Advertising or Business preferred

* 3+ years related work experience and internships in digital and/or automotive

* 3+ years experience with digital media planning and/or buying preferred

* Experience utilizing an ad serving platform like DBM/ Sizmek /The Trade Desk

* A self-starter with a strong work ethic and attention to detail

* Strong written and verbal communication skills

* Ability to work in a fast-paced and always changing environment

* Plan, implement, manage, measure and report on all programmatic campaigns

* A self-starter with a strong work ethic and attention to detail

* Strong interpersonal and teamwork abilities

* Collaborative approach/attitude

* Excellent written and verbal communication skills

* Willing to learn new advertising channels such as Paid Social & Paid Search

* Experience with 3rd Party data providers such as Oracle

Working at C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. Key details about our company include:

* We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams

* We specialize in automotive digital marketing, and the rest of the industry follows our lead

* We have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI

Employee Perks & Bragging Rights

* Competitive salaries and benefits packages, including 401k match

* Hands-on training opportunities with leading companies like Google and Facebook

* Weekly Innovation Hours and Lunch-and-Learns for employee development

* 8-time National Best and Brightest Places to Work For Winner

* Agency-wide volunteer days and company-sponsored team outings

* Best-in-industry client-to-employee ratio

What our Employees Say:

* The People : It's not just a clich; we have the best, hungriest and smartest team in the business.

* The Culture : Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.

* The Growth : We place a real emphasis on training, development and career planning.

* The Trust : Our managers empower their people and teams to thrive in their own ways.

* The Challenge : We work in a competitive industry and a dynamic field. You'll never be bored

More About C-4 Analytics

C-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We dont over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we arent above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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