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Senior Paid Social Media Analyst
2 months ago
We are seeking a highly skilled Senior Paid Social Media Analyst to join our team at Starcom. As a Senior Paid Social Media Analyst, you will be responsible for managing and optimizing paid social media campaigns for our clients.
Key Responsibilities- Execute, manage, and optimize media campaigns and programs for agency clients, including paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns, and other digital media channels.
- Demonstrate diligence, attention to detail, and adherence to agency best practices in campaign management.
- Maintain and organize campaign-specific materials, including campaign documentation, tracking, and status updates.
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assist in the development of client-facing campaign performance reports, highlighting key metrics and insights.
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Traffic campaigns into technology platforms, ensuring accurate campaign implementation, pacing, and performance.
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Generate and manage monthly bill/pay and spend reporting, providing transparent and accurate financial insights.
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
- At least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy.
- Additional experience in Snapchat and Pinterest is preferred.
- Strong analytical and problem-solving skills, with the ability to interpret data and drive campaign optimization.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and priorities.
