Product Marketing Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Wauwatosa, United States C2 Graphics Productivity Solutions Full time

C2 client, a thriving global software company that believes that ecommerce software should enable sustainable growth and their two ecommerce applications exemplify that belief. They seek a self-motivated Product Marketing Manager to execute go-to-market strategies for their two products, ensuring the products resonate with target audiences and align with market demands. In collaboration with sales, product management, and marketing teams, the product marketing manager will spearhead product releases, product positioning, competitive battlecards, market research, personal development—including key buying decision criteria—as well as overall marketing strategy.


Start date: As soon as they find the right person

Duration: Full-time, direct hire

Location: Hybrid in Wawautosa, WI; in officeTues./Thurs. weekly

Compensation: Commensurate with experience


Responsibilities:

  • Develop and execute comprehensive strategies for product releases and launches, collaborating closely with product management to ensure alignment with product capabilities and market needs.
  • Work hand-in-hand with the sales teams to equip them with the necessary tools and messaging, enabling effective product promotion and customer engagement.
  • Lead the creation of marketing plans that highlight the unique value propositions of the client's products, driving awareness, and adoption across targeted vertical markets.
  • Execute product positioning across all content including website, newsletter, social media and more.
  • Collaborate with cross-functional teams, including engineering, sales, and marketing, to ensure seamless product development, launch, and post-launch activities.
  • Craft compelling product messaging and positioning documents that resonate with target audiences and differentiate the products in the marketplace.


MUST-HAVES FOR THIS GIG:

  • A minimum of 5 years of experience in similar roles, with a proven track record in product marketing, product positioning, marketing strategy development, and executing successful product launches.
  • Extensive experience working with ecommerce platforms, content management systems, or product information management solutions.
  • Demonstrated ability to develop creative and effective marketing plans that drive product awareness and customer engagement.
  • Exceptional analytical skills, with the capacity to turn market insights into actionable marketing and product strategies.
  • Strong collaboration skills, with experience working closely with sales teams to support product promotion and customer acquisition efforts.
  • Excellent communication skills, capable of crafting and conveying compelling product narratives to various audiences.
  • Business acumen, writing skills, and content editing skills.
  • Bachelor’s degree or equivalent experience in marketing, business, or a related field.


NICE-TO-HAVES FOR THIS GIG:

  • Previous experience in ecommerce software or SaaS marketing roles.
  • A technical background, offering a deeper understanding of the products, markets and customer needs.


All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.

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