B2B SaaS Marketing Manager

1 week ago

Philadelphia, United States Rynse Full time

About Us:

Rynse is a dynamic tech software company specializing in auto care solutions within the fleet management industry. We empower government and enterprise organizations to use our platform and real-time data to streamline their fleet operations, improve expense management, and drive more compliance and predictability with their drivers. We’re growing rapidly and looking for a marketing professional who can help drive our brand, product awareness, and customer acquisition in a competitive market. Rynse is backed by a fantastic set of top-tier early stage funds including AutoTech Ventures, Founder Collective and Correlation Ventures. 


Position Overview:

We are seeking an experienced and results-driven Marketing Manager to join our team. In this role, you’ll be responsible for developing and executing marketing strategies that generate leads, drive product awareness, and position Rynse as a leader in fleet management technology. The ideal candidate is a hybrid content marketer meets demand gen marketer with experience in B2B SaaS.


Key Responsibilities:

Strategy Development and Execution

  • Develop and implement a comprehensive marketing plan to support lead generation, brand positioning, and customer acquisition goals.
  • Work closely with the sales, customer, and product teams to align marketing initiatives with company objectives and product releases.

Digital Marketing and Campaign Management

  • Plan and execute digital marketing campaigns, including SEO/SEM, social media, email marketing, content marketing, and online advertising.
  • Monitor, analyze, and report on the performance of marketing campaigns to optimize ROI.

Content and Brand Management

  • Create compelling content to engage our target audience, including blog posts, customer stories, and product demos.
  • Maintain consistent brand messaging and tone across all customer touchpoints.

Market Research and Competitive Analysis

  • Conduct regular market and competitive research to identify trends, customer needs, and industry best practices.
  • Use insights to position our products effectively and stay ahead of industry trends.

Lead Generation and Customer Nurturing

  • Develop lead-generation programs and nurture campaigns to engage prospects and build top of the funnel in support of the sales teams.
  • Utilize marketing automation tools to manage campaigns, track leads, and report on conversion rates.

Events and Partnerships

  • Support the planning and execution of conferences and other industry events where our buyers are so that we can best showcase our product and connect with potential customers.
  • Identify and pursue partnership opportunities that expand our reach and enhance our market positioning.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field
  • 3+ years of marketing experience with B2B SaaS companies
  • Proven track record in creating and executing successful marketing campaigns
  • Proficiency in digital marketing tools (Google Analytics, SEO tools, CRM software, etc.)
  • Experience with marketing automation tools, such as HubSpot or similar
  • Strong analytical skills and experience using data to make informed decisions
  • Excellent written and verbal communication skills
  • Self-starter, adaptable, and able to thrive in a fast-paced environment

Bonus Qualification:

  • Experience creating marketing copy and content for public sector clients


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