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Principal, Digital Content Strategist- Endoscopy
1 month ago
Work mode: Hybrid
Onsite Location(s):
Marlborough, MA, US, 01752
Additional Locations: N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About this role
The Digital Content Strategist is passionate about understanding our customers’ needs and business goals to develop relevant, useful content that brings the two together. The Strategist will identify and clarify business and marketing objectives, identify user research needs and drive content strategy and content marketing for key audience segments.
This role will lead content planning exercises including storyboarding, empathy mapping, scripting, content gap analyses and experience prototyping to ensure the digital marketing team crafts useful, effective, and efficient experiences for our customers. Working cross-functionally across the organization to ensure content aligns to digital marketing tactics and KPIs while providing a seamless end-to-end customer experience. This role will report to the Manager, Content Strategy. This role is hybrid, with the candidate spending an average of 3 days per week in the Marlborough, MA site.
Your responsibilities will include:
- Refine segmentation & targeting, key points of differentiation and reasons to believe in collaboration with product marketing.
- Lead cross-functional collaboration to gain consensus on program strategy, target audience and objectives.
- Lead and own the development of customer-centric content strategy for key audience segments based on user research and customer personas.
- Develop customer journey maps in collaboration with the Digital Strategist.
- Create segmented and personalized content marketing plans aligned to the customer journey.
- Work with strategic copywriters to create directional messaging framework and pillars.
- Create proposed high-level budget for content creation.
- Author creative briefs and lead kickoffs for designers, agencies, copywriters and the execution team.
- Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and demand generation.
- Translate existing content into new content opportunities across digital channels.
What we’re looking for in you:
Basic qualifications
- 5-7+ years of content strategy experience preferably in an agency or regulated pharma, biotech or healthcare environment
- Familiarity with the customer online purchasing journey and experience planning and executing content marketing programs that align to that journey
- Independent, self-starter that can manage time and projects effectively to meet deliverable dates.
- Experience driving content projects from conception through production and optimization
- Bachelor's Degree in Communications, English, Journalism, Sciences or similar. Master's Degree a plus.
Preferred qualifications:
- Strong understanding of search engine optimization and user experience
- Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.
