Marketing Manager

4 weeks ago


Alpharetta, United States Insight Global Full time

An Insight Global client in the Fire & Safety industry is looking for someone who is hungry and embodies the company’s culture to best attract new talent. This position is a going to work closely with HR to help with staffing needs. We are looking for someone who is a storyteller who will highlight why Pye Barker is the best employer to work for in their industry, creating marketing and brand awareness.


Day to Day:

  • Must tailor recruitment marketing strategies to appeal to local markets and specific job segments
  • Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here
  • Recommend innovative campaigns to advance our employer brand footprint
  • Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels
  • Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning Pye-Barker as the employer of choice in the life safety industry
  • Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals
  • Design opportunities for all employees to promote the company as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities
  • Develop editorial calendar and campaigns that support the company’s voice and presence across a multiple channels, including careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms
  • Partner with talent acquisition and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life
  • Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets
  • Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI


Qualifications:

  • Bachelor's Degree in Marketing or related field (i.e. communication, journalism, etc)
  • 3-5 years of HANDS ON content creation experience from start to finish across various platforms (social media, website, employer branding, printing)
  • 2 years of experience managing end-to-end projects - relating to this field
  • 2 years managing others - directly or indirectly
  • Experience in demand generation and marketing campaigns
  • Someone who has a GRIT mentality and is willing to get creative in using a human-based approach to marketing
  • Must be able to multitask & work independently but also work cross-functionally with other departments
  • Experience with Canva (or Adobe) & CMS (Content Management System)

Plusses:

  • Experience working with the HR team or TA team on recruitment specific campaigns or social media
  • Comes from a start-up background
  • Experience in a relationship-based role


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