Recruitment Marketing Manager

2 weeks ago

Alpharetta, United States Pye-Barker Fire & Safety, LLC Full time
Make a difference, protect lives, and achieve your dreams. Build your career with the industry-leading fire, life safety and security company.

As our Manager of Recruitment Marketing, you will be responsible for building and executing Pye-Barker’s Employer Brand strategy; giving it a strong, distinctive, and consistent voice to help recruit trained and certified technicians for our fire suppression and safety divisions for our 200+ branches nationwide.

Essential Duties & Responsibilities:

Passion for storytelling, and creative copywriting skills to craft high-quality marketing, social, web copy and content.

Must tailor recruitment marketing strategies to appeal to local markets and specific job segments.

Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here.

Recommend innovative campaigns to advance our employer brand footprint.

Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels.

Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning Pye-Barker as the employer of choice in the life safety industry.

Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals.

Design opportunities for all employees to promote Pye-Barker as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities.

Develop editorial calendar and campaigns that support Pye-Barker’s voice and presence across multiple channels, including Pye-Barker’s careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms.

Partner with Recruiting leaders and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life.

Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets.

Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI.

Education/Qualification:

Bachelor’s degree in Marketing, Communication or Journalism.

3 -5 years hands-on experience in social/content marketing, employer branding or recruiting fields.

3 years of experience in Recruitment Marketing preferred.

2 years of project management experience.

Must have prior experience in demand generation/marketing campaigns.

Must have a portfolio that demonstrates your success as a strategic thinker with strong marketing, advertising, and employer brand experience.

Ability to lead without authority and manage multiple projects/deadlines.

Must be highly collaborative in your approach and willing to partner effectively with many different internal and external stakeholders, including the Recruiting team and site managers.

Must have an entrepreneurial mindset and be a self-starter willing to create campaigns from the ground up and take data-driven risks.

Must have the ability to brainstorm as well as carry out these projects/ideas.

Ability to make independent judgments as well as take direction from others.

Must have experience managing pipeline generation and ROI analysis.

Must understand social media best practices and the nuances of channels (like Twitter, Instagram, LinkedIn, etc.).

Must be a strong communicator, extremely organized, dependable and a stickler for details.

Experience with tools like, Sprout Social (social media scheduling), Adobe Illustrator and Canva (graphic creation).

Display of integrity and professional behavior consistent with Company values and mission.

Other Duties:

Adheres to the Code of Conduct, Confidentiality Agreement, and Company Safety Policy.

Performs other duties as assigned.

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

#IndeedLP

Benefits and Perks:

Excellent pay

Medical, dental, vision

Company paid life insurance

Company paid short term disability

401K with employer match

Paid vacation and company holidays

Company vehicle (if job applicable)

Pye Barker Fire and Safety is an Equal Opportunity Employer

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