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Social Media Coordinator, Kids' Fashion Brand

2 months ago

Jacksonville, United States Cardin McCoy Full time

About Cardin McCoy:

Cardin McCoy specializes in designing, producing, and selling high-quality kids' graphic tees. Our mission is to inspire creativity and joy in children through our unique and stylish products. We are seeking an experienced and strategic Social Media Coordinator to lead our social media efforts and drive engagement across our platforms.


Job Overview:

The Social Media Coordinator will be responsible for developing and executing Cardin McCoy’s social media strategy to increase brand awareness, engagement, and sales. This role requires a deep understanding of social media metrics, trends, and best practices, as well as excellent communication and leadership skills.


Key Responsibilities

Strategy Development:

  • Social Media Strategy: Develop and implement comprehensive social media strategies to enhance brand presence on Facebook, Instagram, and TikTok.
  • Content Planning: Create and manage a content calendar that aligns with the company's marketing goals and objectives.
  • Campaign Management: Plan and execute social media campaigns to support product launches, promotions, and brand initiatives.


Content Oversight:

  • Content Curation: Oversee the creation, curation, and scheduling of engaging and high-quality content, including posts, stories, videos, and live streams.
  • Brand Consistency: Ensure all social media content aligns with the brand’s voice, tone, and visual identity.
  • Engagement Monitoring: Monitor social media channels for engagement opportunities, responding to comments and messages promptly.


Performance Analysis:

  • Metrics Tracking: Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media efforts.
  • Reporting: Prepare and present regular performance reports to the executive team, highlighting successes, challenges, and areas for improvement.
  • Data-Driven Decisions: Use insights from analytics to refine and optimize social media strategies.


Community Management:

  • Audience Engagement: Foster a sense of community by engaging with followers, encouraging user-generated content, and building relationships with key influencers.
  • Customer Interaction: Handle customer inquiries and complaints on social media, ensuring a high level of customer satisfaction.
  • Brand Ambassadors: Identify and collaborate with brand ambassadors and influencers to expand reach and drive engagement.


Collaboration and Coordination:

  • Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to ensure cohesive and integrated marketing efforts.
  • Team Leadership: Lead and mentor a team of social media specialists and content creators, providing guidance and support to achieve team goals.
  • Vendor Management: Manage relationships with external vendors and agencies as needed.


Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 2 years of experience in social media management, preferably in the fashion or retail industry.
  • Proven track record of developing and executing successful social media strategies.
  • Deep understanding of social media platforms, particularly Facebook, Instagram, and TikTok.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication, writing, and editing skills.
  • Creative thinker with a keen eye for visual content and storytelling.
  • Strong leadership and team management abilities.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience with social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).


Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health insurance plans.
  • Retirement savings plan with company match.
  • Generous paid time off (PTO) and holiday schedule.
  • Opportunities for professional development and career growth.
  • Employee discounts on Cardin McCoy products.

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