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Sr. Analyst, Social Media, Firehouse Subs
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About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Responsibilities:
- Lead the development and implementation of social media content calendar in collaboration with agency partners and internal stakeholders
- Produce and publish original content to key social media platforms such as TikTok and Instagram Reels
- Manage day-to-day outreach and response on social media channels, monitoring ongoing conversations and engaging with guest comments, messages and posts
- Grow brand love and social presence through consistent and thoughtful customer interactions
- Manage short-term and long-term creative projects with multiple stakeholders
- Contribute to the ongoing development of Firehouse Subsâ digital content strategy, serving as subject matter expert on content, culture and social media, staying on top of industry trends and platform updates
- Support field marketing team and franchisees through ongoing education and best practices for digital local restaurant marketing
- Support Firehouse Subs Rewards enrollment and frequency
- Perform social-driven research and analysis, communicating important findings (positive and negative), ideas and/or trends to internal stakeholders
- Identify potential partnerships and other relevant opportunities that come through via social media
- Monitor, measure and report on the success of community engagement and KPIs
- Assist in providing education and leadership to the broader Marketing organization and brand leadership on the impact/value of digital content / social media
Qualifications:
- Bachelorâs Degree
- 2+ years' experience supporting social media within a brand or agency setting
- Excellent writing and communication skills
- Strong organization skills, meticulous attention to detail with relentlessly high standards.
- Creative thinker with fresh ideas to activate and engage our community
- Deep social media experience, a broad understanding of formats and functions across all major and emerging social platforms
- Ability to quickly identify and communicate emerging social trends across all major platforms
- Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
- Excellent multitasking and time management skills
- Ambitious self-starter with ability to operate independently and thrive in fast-paced environment
- A team player who can successfully communicate ideas and details between teams
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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