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![Langmuir Systems](https://media.trabajo.org/img/noimg.jpg)
Marketing Director
2 months ago
Overview:
Langmuir Systems is seeking a highly experienced and strategic Director of Marketing to lead our marketing efforts. As a leading manufacturer of CNC cutting machines and related technology, Langmuir Systems is at the forefront of innovation in the fabrication industry. The Director of Marketing will play a pivotal role in shaping our brand's narrative, driving customer acquisition, and expanding market presence globally.
Responsibilities:
1. Developing Strategic Marketing Plans:
- Create comprehensive marketing strategies aligned with Langmuir Systems' overall objectives.
- Identify target markets and segments and drive demand generation to ensure consistent growth.
- Provide leadership with analytical data and reports to support efforts and strategies implemented.
- Measure and report the performance of all digital marketing campaigns, assessing them against ROI and KPIs.
- Manage digital content creation, both internal and external partners
- Lead affiliate and sponsor programs to drive benchmark engagement with customers
2. Brand Management:
- Maintain and enhance Langmuir Systems' brand identity.
- Ensure brand consistency in messaging, visuals, and customer interactions.
- Develop positioning and messaging that resonates with our target audiences.
3. Digital Marketing Leadership:
- Oversee digital marketing strategies including SEO, SEM, PPC, email marketing, and social media.
- Utilize data-driven insights to optimize campaigns and improve KPIs
- Stay updated with digital marketing trends and technologies.
4. Market Research and Analysis:
- Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Use market insights to identify new opportunities and adjust marketing strategies accordingly.
Qualifications:
- Proven experience as a Director of Marketing or similar role, preferably in ecommerce
- Strong understanding of digital marketing techniques and best practices.
- Proficient experience with digital marketing platforms such as Google, Facebook, and others
- Experience in developing and implementing comprehensive marketing strategies and campaigns.
- Analytical mindset with the ability to make data-driven decisions.
- Experience with industrial equipment, tools, machinery or other similar products
- Proficient in Microsoft tools such as Excel, PowerPoint, Word, and PowerBI
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).