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Digital Marketing Manager
2 months ago
Job Description
With over 1,200 families who want to ensure their kids meet their full academic potential. The home office marketing team is responsible for
supporting local center owner marketing efforts, driving national marketing campaigns, and increasing the
number of center owners opening new locations. The Digital Marketing Manager role will support centralized
marketing initiatives by taking a deep dive into data and evaluating performance, business impact, and missed
opportunities and report on the same.
Primary Objectives
* Review center-level digital marketing performance.
* Analyze the data and report on constructive feedback/suggestions for improvement.
* Analyze and report on advertising impact to the bottom line.
Responsibilities:
* Monitor & Analyze Centralized Digital Marketing performance within Google Ads, Google Analytics, Meta, etc.,
and provide weekly reports on traffic, leads, enrollments, demographics, etc. Understand trends and make
suggestions for program improvements based on data.
* Monitor & analyze individual center performance and provide weekly reports. In-depth analysis of the correlation
between advertising performance and website visits, conversion rates, etc. Important to understand user
experience based on which improvement suggestions can be made. Suggest budget adjustments based on prior
performance.
* Measure advertising performance on the overall business, review market trends, monitor competition and report changes to senior management team.
* Create franchisee-facing reports that tie together advertising performance and website traffic.
* Attend franchisee CDM performance calls, review performance, go-forward plans, and address concerns – prior
advertising experience required/customer service experience is a plus.
* Create and document processes and procedures related to marketing programs.
* Other ad-hoc tasks.
Required Skills
* Reading/analyzing performance data
* 2-3 years of experience in a Digital Marketing role – agency experience is a plus
* 4-year degree in Business, Finance or Marketing
* Prior experience in advertising is a must
* Prior Google Analytics experience is a plus
* Excellent communication skills, both written and oral, as well as listening skills
* Strong work ethic
* Ability to multi-task, have strong organization skills and be detail-minded
