Senior Marketing Manager

2 weeks ago

Salt Lake City, United States ConexED Full time

ConexED seeks a proactive and creative Senior Marketing Manager to lead our marketing initiatives and drive our brand forward. The ideal candidate will excel in managing multi-channel campaigns and coordinating between full-time and contracted staff members to ensure campaigns are on track and executed correctly. This role requires a strategic thinker who can oversee the marketing team, ensuring alignment with our brand objectives and growth targets.


Job Responsibilities:

  • Campaign Development and Management: Develop, implement, and oversee comprehensive marketing campaigns that effectively promote our products and services. Ensure all campaign phases from conception to analysis are executed flawlessly.
  • Strategy Execution: Plan and execute all campaign phases, including design, scheduling, testing, and deployment of marketing strategies across multiple channels.
  • Team Leadership: Lead and mentor a team of full-time and contract employees, fostering a collaborative and innovative environment. Provide clear direction and support to ensure team members achieve their goals.
  • Content Creation: Oversee the creation, editing, and production of high-quality content for various platforms, including blogs, newsletters, social media, emails, and our website. Ensure all content aligns with our brand voice and objectives.
  • Collaboration: Work closely with the sales and marketing teams to create cohesive and engaging advertising materials that drive brand awareness and customer engagement.
  • Performance Analysis: Monitor and analyze campaign results, providing insights and adjusting strategies to maximize effectiveness. Utilize data-driven approaches to refine and improve marketing efforts.
  • Production Oversight: Manage the production of promotional materials, ensuring that all content is timely, relevant, and engaging.
  • Industry Awareness: Stay updated on industry trends and best practices to adjust content and marketing strategies, ensuring our brand remains competitive and innovative.


Qualifications:

  • Proven experience as a Senior Marketing Manager, Campaign Manager, or similar role in marketing or advertising.
  • Strong understanding of marketing campaign management, content creation, and strategy development.
  • Excellent communication, organizational, and leadership skills.
  • Ability to work collaboratively in a team environment and manage multiple projects effectively.
  • Demonstrated experience in leading and managing a team of marketing professionals.
  • A degree in Marketing, Communications, Business Administration, or a related field is preferred.


About ConexED:

ConexED is a unified student services platform designed to streamline and enhance student engagement and success. Our platform integrates best practices in the Student Services Appointment and Event Management system, EDU-specific CRM, Early Alerts and Case Management System, Kiosk Queuing and Virtual Lobby One-Stop-Shop management software, robust data analysis, integrated communication technologies, and workflow automation to support educational institutions. With Accessible and FERPA-compliant solutions, ConexED enables seamless scheduling, meeting, messaging, collaboration, and on-site and online reporting. We have partnered with the largest school systems in the world to offer them a best-in-class student management platform and to empower their student service teams to support student enrollment, retention, and graduation rates.

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