Senior Product Marketing Manager

2 weeks ago

Salt Lake City, United States Eftsure Full time

Overview

Eftsure is the market leader in payment fraud prevention. Specifically designed for businesses, our end-to-end solution safeguards more than $192b in B2B payments per year. Our mission is to minimise cyber-crime risks and build a safer business community – as part of that, we provide a unique tech solution to ensure our customers never pay the wrong people. Overview

Eftsure is the market leader in payment fraud prevention. Specifically designed for businesses, our end-to-end solution safeguards more than $192b in B2B payments per year. Our mission is to minimise cyber-crime risks and build a safer business community – as part of that, we provide a unique tech solution to ensure our customers never pay the wrong people.

Our head office is in Sydney, Australia but we are taking our product to the US, and we are looking for our first Product Marketer. As a Senior Product Marketing Manager, your role will be to support the expansion of the Eftsure product into the US. This will include launching a new product, crafting compelling positioning and messaging, go-to-market strategies, and sales enablement collateral.

This is a unique opportunity to be part of a fast-scaling SaaS business that is well positioned to provide business payment protection in a world of growing and evolving cybercrime and payment fraud.

Responsibilities

Be the voice of the customer: Conduct market research to understand their needs, pain points and opportunities. Gather market, product and customer insights to inform positioning, campaigns and product roadmap. Understand the competitive landscape – be an expert on our competition and how they are positioned. Drive go-to-market strategy for new products across the US market, working closely with sales, growth and content marketing. Collaborate cross-functionally with key stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at launch. Craft compelling value propositions and messaging that differentiate Eftsure in the market and resonate with our target audience. Equip sales with product marketing assets, such as playbooks, pitch decks, tools, training and sales collateral. Develop product marketing collateral such as website pages, webinars, videos, decks and case studies and blog articles.

Qualifications

3-5 years of product marketing experience at a B2B SaaS company with a high-touch sales model. Bachelor’s degree in marketing or a related field. Familiarity with cybersecurity/and or finance (or a passion to learn about it) will be highly regarded. Experience at a growth-stage tech company is a plus.

About You

United States citizenship required – no sponsorship is available for this role. You’re an excellent storyteller with experience crafting product positioning and sales narratives that articulates what really matters to a customer in a compelling way. Proven experience being self-directed and working with minimal supervision. Experience driving enablement for sales teams. Customer centric mindset. Start up experience is desirable. Ready for next step. Willingness and ability to work with Australian teams in a different time zone. Self-starter. You’ll have an awesome team behind you in Sydney, but will be blazing trails here in the U.S.

The ideal candidate will be based in the US with close proximity to Salt Lake City, Utah. (Utah, Colorado, Arizona, Nevada, etc.). Company information Welcome to the eftsure's company page.eftsure is dedicated to helping organisations identify and protect themselves against fraud and error that occur in the payment process. Our Know Your Payee solution provides real-time alerts and messaging so you don't pay the wrong supplier.In delivering our real-time payment protection service, we assist businesses with verifying supplier data, streamlining their supplier onboarding process and ensuring payee compliance.eftsure’s Know Your Payee (KYP) crowd-sourced, cloud based, independently verified database of payee information delivers unprecedented insight into your external payee relationships.We believe that if the depth and accuracy of your payee data is maintained then your organization is better informed and more capable of protecting itself against fraud, error and non-compliance. Financial Services, Technology, Cybersecurity, Compliance, Risk Management Privately Held North Sydney, NSW Company Specialties: Payment Protection, Employee and Vendor Compliance, Vendor Relationship Management, Procurement Fraud Protection, Business Email Compromise Protection, and Employee Fraud Protection

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