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Senior Product Marketing Specialist

4 months ago

Salt Lake City, United States Myriad Genetics Full time
Job Description

We are looking for a Senior Product Marketing Specialist to our Oncology Marketing team within Myriad Genetics. This role is focused on translating Germline product capabilities into unique and differentiated business benefits. The selected candidate will play a pivotal role in translating product capabilities into compelling value propositions and developing corresponding marketing materials and programs across diverse customer touchpoints. This Senior Product Marketer is responsible for the building blocks needed to support clinical content development and marketing channels. This Senior Product Marketer will also gather inputs & intel to develop differentiated marketing strategy & messaging and inform product roadmap. Our hereditary cancer testing products are a priority portfolio within Myriad Genetics with high visibility. We're seeking an individual who can seamlessly integrate creative, clinical, and analytical skills to drive results, with a solid understanding of key marketing concepts and processes.

Responsibilities:
  • Develop near and long-term marketing strategy that aligns with business goals for oncology germline product portfolio.
  • Drive product value proposition and craft messaging leveraging market research, competitive analysis, positioning, launch strategies, and sales enablement.
  • Collaborate with upstream (R&D and product managers) stakeholders.
  • Partner to build marketing strategy that drives paired testing and full ONC portfolio.
  • Create content strategy to engage with key target audiences to build brand awareness/drive messaging.
  • Lead for VOC and research to understand customer needs.
  • Collaborate with sales, clinical, product teams to distill actionable insights that inform and drive marketing strategy and tactics.
  • Partner with omnichannel and sales enablement to ensure we achieve shared revenue/KPI targets.
  • Understand product and service offerings of key competitors; communicate products and services differentiation to sales and provide input to senior leadership.
  • Proven experience in developing and executing successful marketing campaigns in collaboration with enterprise teams and agency partners.
  • Experience in executing brand strategy, partnering with creative agencies, and peer influence.
  • Ability to effectively manage multiple tasks in a fast-paced environment, meeting deadlines consistently.
  • Strong proficiency in both creative and analytical tasks, with the ability to translate data into actionable insights.
  • Demonstrated track record of delivering measurable business value and achieving results in marketing initiatives.
  • Experience in analyzing data to optimize strategies and drive business impact.
  • Familiarity with various marketing tools, techniques, and platforms.
  • Willingness to take calculated risks, adapt to change, and maintain an innovative mindset.
  • Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and levels within the organization.
  • Deadline and detail-oriented and able to track, handle and maintain multiple projects at once.
  • Strong leadership and collaboration skills.
  • Track record of delivering business value.
  • Up to 25% travel required.
  • Serve as expert in the clinical aspects of the germline product portfolio, including hereditary cancer risk assessment and active-cancer diagnosis treatment planning.
  • Work with cross-functional teams (enterprise, omnichannel, sales, product management, medical) to coordinate marketing campaigns and initiatives, supporting the creation of marketing materials and collateral, and to analyze performance and measure effectiveness.
  • Contribute to the creation and delivery of internal education and training materials.
  • Ensure timely submission of materials through Myriad's internal review process.
  • Exhibit thought leadership with a blend of strategic capability, analytical horsepower, and technical knowledge to translate product analysis into product vision.
  • Define actionable customer segmentation and prioritization.
  • Synthesize market trends and competitive intel to inform product roadmap and marketing plans.
  • Partner with vendors/agencies to deliver critical needs, including creative and communications agency teams.
  • Responsible for executing trade events strategy to represent brands at industry events.
  • Manage imaging strategy and channel, ensuring all work adheres to brand standards and overall marketing strategy.
Qualifications:
  • Bachelor's degree required; Marketing preferred.
  • Experience in biotech industry preferred, or Diagnostics, Medical Device, or Pharma.
  • 3+ years of product marketing / brand marketing experience in Healthcare setting preferred.
  • Experience in biotech industry preferred, or Diagnostics, Medical Device, or Pharma.
  • 3+ years of product marketing / brand marketing experience in Healthcare setting preferred.
  • Proven experience in developing and executing successful marketing campaigns in collaboration with enterprise teams and agency partners.
  • Experience in executing brand strategy, partnering with creative agencies, and peer influence.
  • Ability to effectively manage multiple tasks in a fast-paced environment, meeting deadlines consistently.
  • Strong proficiency in both creative and analytical tasks, with the ability to translate data into actionable insights.
  • Demonstrated track record of delivering measurable business value and achieving results in marketing initiatives.
  • Experience in analyzing data to optimize strategies and drive business impact.
  • Familiarity with various marketing tools, techniques, and platforms.
  • Willingness to take calculated risks, adapt to change, and maintain an innovative mindset.
  • Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and levels within the organization.
  • Deadline and detail-oriented and able to track, handle and maintain multiple projects at once.
  • Strong leadership and collaboration skills.
  • Track record of delivering business value.
  • Up to 25% travel required.


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About Us

Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form.

About the Team

Myriad Oncology, a business unit of Myriad Genetics focuses on three products EndoPredict®, BRACAnalysis CDx® and The Myriad myRisk® Hereditary Cancer. EndoPredict® can help accurately determine an individual patient's 10-year risk of recurrence to help physicians identify which patients may consider safely forgoing chemotherapy.BRACAnalysis CDx® is an FDA-approved laboratory developed test for BRCA1 and BRCA2 intended to inform patient management related to the PARP inhibitors, Lynparza® (olaparib) and Zejula® (niraparib). The Myriad myRisk® Hereditary Cancer test is a multi-gene panel that identifies an elevated risk for eight hereditary cancers: Blending both genetic test status AND personal cancer family history, Myriad myRisk hereditary cancer panel represents the next generation of hereditary cancer risk testing.