Marketing Manager, Outpatient Markets

3 weeks ago

Salt Lake City, United States bioMérieux SA Full time

Primary Purpose and Overall Objective of the Job:

The Marketing Manager, Outpatient Markets role within US Clinical Outpatient Marketing team will be managing outpatient market segments to drive increased brand awareness, favorability, and revenue of bioMérieux's outpatient molecular testing products. The products to be managed include the BioFire line of bioMérieux products.

The Marketing Manager will report directly to the Associate Director of Clinical Marketing, Outpatient Markets, and will work closely to become a market expert for the important segments of the outpatient market.. The Marketing Manager will develop a clear understanding of market drivers, competitors, and customer personas. The Marketing Manager will work alongside another outpatient marketing managers to align US outpatient market strategies across various market segments.

The

Marketing Manager, Outpatient Markets

will play a lead role in the development of marketing strategies, objectives, and tactics; and holds primary responsibility for tactical execution in support of marketing objectives. This position requires collaboration and engagement with key cross-functional departments in bioMérieux, including sales, global, customer service organization, compliance, legal, marketing communications, and marketing insights. This position will also require ownership of tactics from inception to launch, that are time-bound and metric driven.

The Marketing Manager, Outpatient Markets position will be responsible for overseeing the successful growth, through tactical execution, of market adoption of bioMérieux's molecular outpatient portfolio. This position will require engagement with Key Opinion Leaders (KOLs) in the industry, and being the point of contact with KOLs, as well as developing programs with KOLs to drive thought leadership within the industry.

The

Marketing Manager, Outpatient Markets

position is a hybrid position that will require up to 30% of travel, including trade show support, customer visits, and internal meetings.

Primary Duties:Executes:Marketing tactics and programsSales and Marketing trainingTradeshows and promotional eventsScientific and clinical advisory board meetings

Develops with minimal supervision:Brand objectives, strategies, and tacticsMessaging strategyLaunch strategies and trainingSales toolsSales ProgramsProduct collateralPricing Strategy

Monitors and generates actionable insights into:CompetitionMarket trendsSales performance and trends in assigned business areaPricing effectivenessCustomer behaviors, beliefs, and attitudesMarket opportunitiesEffectiveness of marketing strategies and tacticsMarket research and business intelligence needsClinical data gaps

Interfaces works closely with and/or Manages:CustomersSales force & field employeesInternal R&D, Manufacturing, Legal, Quality personnelKOLsAdvertising agency3rd party vendorsCompany executive management

Training and Education:Bachelor's degree in biological sciences or business-related field; MBA preferredAt least 3 years of successful product/market management (in an associate product manager or product manager positions) experience preferably with diagnostic or medical products, or other relevant experienceExperience working with SaaS products and services preferred

Experience:Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.Performs work under supervision, and can work independently.Handles basic issues and problems, and refers some complex issues to higher-level staff.Interacts and presents technical information to audience with various levels of scientific experience.Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.Fluent in English.

Knowledge, Skills, and Abilities:Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.Knowledge of or lab experience is preferred, but not required.

Job ID: 28231 #J-18808-Ljbffr

  • Marketer - Marketing Manager

    4 weeks ago

    Salt Lake City, United States Better Butter Full time

    Are you ready to dive into the world of marketing and make a big splash? BetterButter is seeking a full-time Marketer - Marketing Manager to join our team in Salt Lake City, UT. We offer a competitive salary , including bonuses and performance-based compensation. We also provide excellent benefits such as medical, dental, vision, life, disability, a safe...

  • Marketer - Marketing Manager

    2 weeks ago

    Salt Lake City, United States Better Butter Full time

    Are you ready to dive into the world of marketing and make a big splash? BetterButter is seeking a full-time Marketer - Marketing Manager to join our team in Salt Lake City, UT. We offer a competitive salary , including bonuses and performance-based compensation. We also provide excellent benefits such as medical, dental, vision, life, disability, a safe...

  • Marketing Manager

    3 weeks ago

    Salt Lake City, United States Davidson Hospitality Group Full time

    Are you a creative and results-driven marketer with a passion for the hospitality industry? Join our dynamic team as a Marketing Manager and make a significant impact on our brand presence and revenue growth. As a Marketing Manager, you'll have the opportunity to showcase your strategic thinking, innovative ideas, and leadership skills to drive our marketing...

  • Marketing Manager

    4 weeks ago

    Salt Lake City, United States England Logistics Full time

    At England Logistics, our business is logistics, but our passion is people. As a top third-party logistics provider, England Logistics is celebrated for its people-centric approach to providing transportation solutions. By helping shippers and carriers thrive, we believe in moving the industry forward. If you want to grow professionally and do good, we are...

  • Marketing Manager

    3 weeks ago

    Salt Lake City, United States The Dental A Team Full time

    The Company The Dental A Team is the creator of The Dental A Team Podcast, a top dental consulting podcast for dentists. Pretty cool, huh? We’ve quickly grown to be the most recognized doctor and team consulting company for dentists. More than that, we’re changing the way dentists feel about leadership, profitability, team accountability with our newly...

  • Marketing Manager

    2 weeks ago

    Salt Lake City, United States The Dental A Team Full time

    The Company The Dental A Team is the creator of The Dental A Team Podcast, a top dental consulting podcast for dentists. Pretty cool, huh? We’ve quickly grown to be the most recognized doctor and team consulting company for dentists. More than that, we’re changing the way dentists feel about leadership, profitability, team accountability with our newly...

  • Marketing Manager

    3 weeks ago

    Salt Lake City, United States Asher Adams, An Autograph Collection Hotel Full time

    Property Description: The iconic Asher Adams, an Autograph Collection Hotel, is an adaptive reuse of the historic Union Pacific Depot. The proposed project includes a new 8-story, 212-key infrastructure, alongside an additional 13 keys in the renovated Depot, totaling 225 keys altogether. The full-service lifestyle luxury hotel will be a first of its kind...

  • Marketing Manager

    2 weeks ago

    Salt Lake City, United States Asher Adams, An Autograph Collection Hotel Full time

    Property Description: The iconic Asher Adams, an Autograph Collection Hotel, is an adaptive reuse of the historic Union Pacific Depot. The proposed project includes a new 8-story, 212-key infrastructure, alongside an additional 13 keys in the renovated Depot, totaling 225 keys altogether. The full-service lifestyle luxury hotel will be a first of its kind...

  • Marketing Manager

    4 days ago

    Salt Lake City, United States Leeloo Trading Full time $60,000 - $90,000

    Our company is in the trading evaluation space and we are looking for a Marketing manager to scale our marketing initiatives with our current marketing team. Only individuals with retail trading experience will be entertained as we are looking for someone that has a passion for the industry.  Our ideal candidate will be an individual who has a passion for...

  • Marketing Manager

    3 weeks ago

    Salt Lake City, United States Hyatt Full time

    At Hyatt, we pride ourselves on our commitment to exceptional service and memorable experiences for our guests. The Marketing Manager at Grand Hyatt Deer Valley plays a pivotal role in maintaining and enhancing the hotel's image and market position. This position requires a dynamic individual with strong leadership skills, creativity, and a passion for...

  • Marketing Manager

    2 weeks ago

    Salt Lake City, United States Grand Hyatt Full time

    Organization- Grand Hyatt Deer Valley Summary At Hyatt, we pride ourselves on our commitment to exceptional service and memorable experiences for our guests. The Marketing Manager at Grand Hyatt Deer Valley plays a pivotal role in maintaining and enhancing the hotel's image and market position. This position requires a dynamic individual with strong...

  • Marketing manager

    3 weeks ago

    Salt Lake City, United States Ultradent Full time

    North America Marketing Manager Are you a dynamic, creative, hard-working marketing individual looking to join the North America Sales and Marketing team who markets award-winning dental products worldwide? Ultradent, a global leader in oral health, is a good place for you! We are currently seeking an experienced, talented, detailed-oriented and driven...

  • Marketing manager

    3 weeks ago

    Salt Lake City, United States SoFi Full time

    Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The...

  • Marketing Manager

    1 month ago

    Salt Lake City, United States Interiorworx Full time

    Krosswood Doors is seeking a dynamic and experienced Marketing Manager to join our team. As a leading manufacturer and distributor of high-quality doors, we are committed to providing exceptional products and service to our customers. This role will be instrumental in driving our merchandising strategy and expanding our presence in big box stores, with a...

  • Marketing Manager

    2 weeks ago

    Salt Lake City, United States Interiorworx Full time

    Krosswood Doors is seeking a dynamic and experienced Marketing Manager to join our team. As a leading manufacturer and distributor of high-quality doors, we are committed to providing exceptional products and service to our customers. This role will be instrumental in driving our merchandising strategy and expanding our presence in big box stores, with a...

  • Agricultural Marketing Specialist

    2 months ago

    Salt Lake City, United States Agricultural Marketing Service Full time

    Summary The Livestock & Poultry (LP) Program is responsible for formulating and administering policies for marketing services and regulatory activities. The Quality Assessment Division (QAD) performs a variety of duties designed to facilitate the marketing of agricultural products. These duties include evaluation of various types of product grading,...

  • Marketing Product Manager

    3 weeks ago

    Salt Lake City, United States Ultradent Full time

    Ultradent, the global name in oral health, is seeking a Marketing Product Manager to join Ultradent's Marketing brand and product team. This Marketing Product Manager will report to the marketing manager and will be responsible for coordinating specific product family efforts for multiple brands. Product managers function as ambassadors in creating and...

  • Marketing Product Manager

    2 weeks ago

    Salt Lake City, United States Ultradent Full time

    Ultradent, the global name in oral health, is seeking a Marketing Product Manager to join Ultradent's Marketing brand and product team. This Marketing Product Manager will report to the marketing manager and will be responsible for coordinating specific product family efforts for multiple brands. Product managers function as ambassadors in creating and...

  • Senior Marketing Manager

    3 weeks ago

    Salt Lake City, United States ConexED Full time

    ConexED seeks a proactive and creative Senior Marketing Manager to lead our marketing initiatives and drive our brand forward. The ideal candidate will excel in managing multi-channel campaigns and coordinating between full-time and contracted staff members to ensure campaigns are on track and executed correctly. This role requires a strategic thinker who...

  • Marketing Project Manager

    4 days ago

    Salt Lake City, United States MIT45 Full time

    Job Description Job Description Join Our Dynamic Team as a Marketing Project Manager and Drive Success in a Fast-Paced, High-Growth Environment! About Us At MIT45, we're not just a company - we're a dynamic force of innovation and excellence. Our team is made up of top-tier talent committed to pushing boundaries and achieving outstanding results. If you're...