Corporate Brand Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

West Palm Beach, United States Schumacher Automotive Group Full time

A Corporate Brand Manager is responsible for managing the communication and image of Schumacher Auto Group. The primary goal is to build and maintain a positive reputation, enhance visibility, and foster good relationships with the public, and other organizations. The Public Relations Manager will work across various industries, including corporate, non-profit, government, and entertainment. Here is a general overview of a Corporate Brand Manager job description:


Job Title: Corporate Brand Manager

Job Overview:

As a Corporate Brand Manager, you will be responsible for developing and implementing effective communication strategies to promote a positive image of the Schumacher Auto Group. They will work directly with the Chief Executive Officer to build and maintain relationships with the public.


Key Responsibilities:

Media Relations:

Cultivate and maintain relationships with journalists, bloggers, and media representatives.

Create and distribute press releases and other media materials of all of Schumacher events.

Market and sell Schumacher University Professional Training and Development to outside industries.

Plan and execute Schumacher Cares Community & Business Awards

Content Creation:

Attend Community Charity and Business Networking/ Chamber events.

Develop compelling and engaging content for press releases, articles, speeches, and social media platforms about Schumacher Auto Group

Create and update communication materials such as brochures, fact sheets, and newsletters.

Social Media Management:

Manage and monitor social media accounts to maintain a positive online presence.

Develop social media campaigns to enhance Schumacher auto Group brand awareness.

Work directly with the CEO on any Schumacher Auto Group to organize and coordinate all event planning.

Ensure effective communication before, during, and after events.

Internal Communication:

Conduct research to understand public opinion and market trends.

Use research findings to adjust communication strategies as needed.


Brand Management:

Work to build and maintain a positive brand image.

Ensure that all communication aligns with Schumacher Auto Group’s values and objectives.


Qualifications:

Bachelor’s degree in public relations, Communications, Marketing, or a related field.

Proven experience in public relations, communications, or a related role.

Excellent written and verbal communication skills.

Strong interpersonal and relationship-building skills.

Familiarity with digital and social media platforms.

This professional position needs to be polished, adaptable, creative, and have the ability to think strategically to effectively manage public perception and communication.

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