Marketing Manager

2 weeks ago

West Palm Beach, United States United Franchise Group Full time
Job DescriptionJob DescriptionCompany Description

UFG, Inc.

Marketing Manager - Big Flavor Brands

If you are looking for an opportunity to thrive and build a rewarding career with an industry-leading company – this is your chance to join us at United Franchise Group and our Big Flavor Brands (The Great Greek Mediterranean Grill, Cannoli Kitchen Pizza, and Graze Craze) We are the umbrella company of a successful group of franchise systems. Our franchised concepts specialize in personalized business services including signs, embroidery, retail, and business brokerage. With over 38 years in the franchising industry and more than 1600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.

As we continue to grow, so does our need for highly motivated individuals like you to join our team as full-time Marketing Manager. Our continued success has led us to create more of these important roles in our West Palm Beach headquarters. With us, you’ll enjoy an awesome casual work environment with a great team of smart, motivated, innovative, and fun people. More than just another job, this is a fantastic opportunity to establish yourself and build a career in this globally expanding industry.

If the thought of traveling excites you, and you have a passion for marketing and entrepreneurial spirit to an organization that will inspire you to reach your true potential – we may be the perfect fit for you.

Job Description

United Franchise Group is hiring a Marketing Manager for our food division, Big Flavor Brands. This is someone who is innovative, a relationship builder, forward-thinking, and both tactically and strategically minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the brand at a national and local level. The ideal candidate would have a minimum of 5 years' experience in the restaurant industry, with a strong concentration in digital, social and online media, as well as traditional local store marketing PR and grand openings. Ability to use graphics & video programs desired.

Your Key Responsibilities:

  • Reporting to and supporting the Head of Marketing.
  • Co-managing the various agency and technology partners to hold them accountable for maximum performance and ROI.
  • Monitor traditional and digital marketing strategies; periodically reviewing for maximum efficiency, and ROAS / ROI. Be willing to pause, change or cancel media that is not showing a solid return. Be willing to ideate on new media / marketing opportunities.
  • Ongoing ideation and implementation of Grand Openings across multiple geographies. Maximize pre-opening, Grand Opening and ongoing sales momentum focused on the success of the franchisee.
  • Evaluate marketing strategies of current franchisees, identifying effective campaigns and determining how to share best practices with all franchisees.
  • Create newsletters, manage ongoing CRM as well as overall Brand Team communication to the field.
  • Assist HOM overseeing our National Advertising Fund and consult with Franchisees on marketing initiatives both brand wide and localized plans.
  • Serve as a knowledge-based point person with our marketing vendors / partners.
  • Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence.
  • Hands on approach with designs and video including Adobe, Microsoft, and other platforms.
  • Monitor brand websites: periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is optimized for maximum SEO.
  • Oversee all website updates as pertains to the marketing the brand.
  • Develop ongoing digital marketing training/education for current and new franchisees.
  • Drive & help develop additional video content to all brand/company websites and social platforms.
  • Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase brand awareness, engagement, and followership.
  • Participate in “Discovery Day Tours” to help educated prospective franchisees on the brand.
Qualifications

  • Bachelor’s degree (B.A. or B.S.) preferred or equivalent from a four-year College or University; or five years’ related experience; or a combination of both
  • Must have the ability to develop, implement, and monitor marketing calendars and campaigns with the support of agency partners
  • Proficient in Canva, Adobe or other creative design programs
  • Previous experience in franchise restaurant marketing environment a plus
  • Should be a proactive self-starter with the ability to work independently and on a team
  • Strong organization skills
  • Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
  • Outgoing personality and able to interact with internal and external customers
  • Be a career-oriented individual searching for rapid growth
  • Sharp, professional demeanor
  • Excellent communication and follow-through
  • Ability to travel as required


Additional Information

Once you become part of our amazing team of winners you’ll enjoy:

  • Competitive compensation
  • Comprehensive training to hone your skills
  • Paid travel opportunities
  • Medical, Dental, Vision, and Life insurance coverage
  • Short- and Long-term disability insurance
  • Generous time off and paid Holidays
  • 401(k) plan with company match
  • Social gatherings and team building activities
  • Leadership workshops for personal development
  • Recognition for our top performers
  • Philanthropy – a chance to give back to the community

All your information will be kept confidential according to EEO guidelines.

Join us at United Franchise Group – a global leader for entrepreneurs

Apply today

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