Brand Activation Manager

2 weeks ago

Newport Beach, United States CareerBuilder Full time

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for key brands in Newport Beach, CA As a pivotal member of our team, you will lead the charge in ensuring our key brands remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, youll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.
Responsibilities:
Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
Establish and maintain strong relationships with key accounts and the local wholesaler.
Sell in brand programming to key accounts.
Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
Manage all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting.
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
Responsible for activation recaps, metrics, and overall event success.
Mange local budget & budget reporting/reconciliation.
Perform pre-calls and checklists in preparation for sampling events.
Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
Monitor event execution while ensuring all key brand KPIs are achieved.
Submit program deliverables accurately and on time each week.
Knowledge of local nightlife/events and local alcohol beverage laws.
Qualifications:
Must be of legal drinking age (21+).
Driving is an essential function of this job and therefore you must be able to maintain a valid/current drivers license and have access to reliable transportation.
Access to a computer with Microsoft Office and home internet access.
Personal smartphone with the ability to communicate/report while in the field.
Available to work 40+ hours per week, including nights and weekends.
2 years of beverage company and/or distributor experience.
Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
Must have Excel and PPT experience.
Excellent written and verbal communication skills.
Professional demeanor and strong work ethic.
Strong leadership and communication skills.
Organizational skills to meet weekly deadlines.
What We Offer:

Monthly auto & tech stipend.
Opportunities for professional development and career advancement within Anheuser-Busch.

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