Marketing Manager

Found in: Resume Library US A2 - 1 week ago

West Palm Beach Florida, United States United Franchise Group Full time
Job Description

United Franchise Group is hiring a Marketing Manager for our food division, Big Flavor Brands. This is someone who is innovative, a relationship builder, forward-thinking, and both tactically and strategically minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the brand at a national and local level. The ideal candidate would have a minimum of 5 years' experience in the restaurant industry, with a strong concentration in digital, social and online media, as well as traditional local store marketing PR and grand openings. Ability to use graphics & video programs desired.

Your Key Responsibilities:

Reporting to and supporting the Head of Marketing.

Co-managing the various agency and technology partners to hold them accountable for maximum performance and ROI.

Monitor traditional and digital marketing strategies; periodically reviewing for maximum efficiency, and ROAS / ROI. Be willing to pause, change or cancel media that is not showing a solid return. Be willing to ideate on new media / marketing opportunities.

Ongoing ideation and implementation of Grand Openings across multiple geographies. Maximize pre-opening, Grand Opening and ongoing sales momentum focused on the success of the franchisee.

Evaluate marketing strategies of current franchisees, identifying effective campaigns and determining how to share best practices with all franchisees.

Create newsletters, manage ongoing CRM as well as overall Brand Team communication to the field.

Assist HOM overseeing our National Advertising Fund and consult with Franchisees on marketing initiatives both brand wide and localized plans.

Serve as a knowledge-based point person with our marketing vendors / partners.

Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence.

Hands on approach with designs and video including Adobe, Microsoft, and other platforms.

Monitor brand websites: periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is optimized for maximum SEO.

Oversee all website updates as pertains to the marketing the brand.

Develop ongoing digital marketing training/education for current and new franchisees.

Drive & help develop additional video content to all brand/company websites and social platforms.

Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase brand awareness, engagement, and followership.

Participate in “Discovery Day Tours” to help educated prospective franchisees on the brand.

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