Director of Brand Marketing

3 weeks ago


West Palm Beach, United States Revive MD Full time

THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a marketing strategist, brand steward and creative visionary and lead a growing small team of social media, ad buyers, creative and marketing generalists. Revive is a growing brand, expanding in both channels and retail outlets and needs the attention of a marketing director to put channel strategy in place and marketing initiatives to support DTC, Amazon and Retail. 

 

Key Responsibilities


  • Lead the Revive Marketing Team to grow awareness and education of the brand and products.  
  • Manage marketing strategy across channels - develop, implement and analyze an integrated marketing strategy and plan to drive the business and result in awareness, education, trial, repeat and loyalty.
  • Lead creative marketing campaigns, both evergreen and product-centric, and manage execution effectively across channels and platforms, meeting ROAS targets and other KPIs
  • Be a champion of the brand. 
  • Be the expert on vitamins and wellness. Research and understand market trends and seasonality of health topics and supplements to structure key drive periods and build effective, relevant and meaningful campaigns. 
  • Be a liaison to key retailers such as Vitamin Shoppe and GNC to understand their seasonality of vitamins and wellness supplements. Develop editorial-style calendar that ties in general market drive periods with retailer calendars to align campaigns and create relevant content. 
  • Work with cross functional team to optimize the website and Amazon experience. Develop content to drive education and point of difference for each product and the brand. 
  • Partner with social and brand content creator to develop meaningful, exciting and educational content.  
  • Help set influencer strategy 


 THE CANDIDATE 


The ideal candidate is a passionate marketing strategist with 8+ years of experience and responsibility leading a marketing team and setting a strategy with clear executional objectives has across all key marketing communication mediums – Retail, Social, Influencer, email and more. This candidate must have experience creating integrated marketing campaigns in the CPG industry, preferably in supplements or vitamins. 


CAPABILITIES + SKILLS REQUIRED 


  • 8+ years of Brand Marketing experience; including experience in Consumer Packaged Goods (consumables). Preference in Supplements or Vitamins. 
  • Experience across key marketing mediums – Media, Social, Influencer and Retail, leading a team to deliver integrated campaigns that drive awareness, education, trial and repeat
  • A passion for challenging the status quo and the ability to create the processes, tools and infrastructure to build a leading vitamin and supplement brand
  • A data-driven marketing strategist with the ability to translate insights into effect plans to deliver on business objectives
  • An inclusive leader with strong communication skills, a passion for team development. The ability to lead a team and project manage against strategy and deliverables
  • Self-motivation and a strong sense of ownership and accountability, managing multiple high priority initiatives to successful outcomes in a dynamic, fast-paced environment 
  • Experience with non-traditional consumer marketing challenges (guerilla, influencers, cause, event, online, direct response) 
  • Web based consumer marketing expertise and experience working with DTC platforms 
  • The ability to create impactful stories and information around health and wellness and build a cadence of content to support 

 



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