See more Collapse

Director of Growth

1 month ago

Austin, United States Peachybbies Slime Company Full time

WHO WE ARE


Peachybbies is an ecommerce company in the toy industry which specializes in social media content. We have over 15 million followers combined on all platforms, pulling in 300 million+ views each month, primarily from our short form content on Youtube and Tiktok. Our headquarters is based in Austin Texas where we manufacture and fulfill all orders in house. We have seen tremendous growth the past 3 years from our organic content engine and are now looking to scale our paid acquisition channels.

JOB DESCRIPTION


PeachyBbies is on the lookout for a seasoned Director of Growth to lead our growth marketing initiatives for revenue and profit growth. As a pivotal member of our team, you will be instrumental in shaping and executing comprehensive growth strategies across various digital channels, with a focus on paid social advertising & creative strategy, conversion rate optimization, and offer testing as primary drivers. With your proven track record of success, you will play a critical role in propelling our brand forward and maximizing profitable growth.

We are open to candidates nationwide but are currently prioritizing those who are located in or willing to relocate to our headquarters in Austin


RESPONSIBILITIES


Growth Strategy

  • Develop a cohort-based revenue growth model to show how paid media spend, CAC, retention, and AOV will drive new customers and revenue scenarios
  • Drive creative strategy on paid social ad videos, analyzing performance, researching and keeping up to date with trends, and communicating with in-house creative teams
  • Clearly communicate growth strategies, spend scenarios, and the impact they’ll have on business performance
  • Plan media budgets across channels, optimizing for profitable scale and new customer acquisition
  • Define KPIs and contribution margin targets that allow you to determine when to scale and pull-back on spend
  • Own the paid and CRO experiments roadmap, with clear documentation around upcoming tests and past winning tests
  • Drive A/B testing initiatives to optimize ad performance, website conversion, and offer offer strategy to drive revenue and profit growth
  • Effectively own advertising budgets, forecasting, and goal-setting aligned with direct-to-consumer (DTC) revenue targets and key performance indicators (KPIs)

Customer Acquisition

  • Lead and oversee the growth marketing function, including paid search & shopping, paid social, affiliate programs, search engine optimization (SEO), influencer partnerships, and performance-based collaborations.
  • Identify and seize opportunities for expansion into new acquisition channels to diversify and scale our customer base effectively.
  • Leverage data-driven insights to continuously optimize campaign performance and drive efficiency in customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and lifetime value (LTV).
  • Develop and execute innovative paid social media advertising strategies, managing a substantial monthly media budget to drive customer acquisition, conversion, and revenue growth.
  • Refine and test on-site offers, landing pages, and website optimizations increase conversion rate (CR), increase average order value (AOV), and reduce CAC. Understand which offers and changes drive which metrics and how they impact the forecast.


Measurement


  • Demonstrate a strong command of analytics tools and platforms, including GA4, to extract actionable insights and make informed decisions to enhance campaign effectiveness.
  • Define a plan for measurement, evaluating the right tools for the right stage of growth for an omnichannel business (i.e., MMM or geo-lift experiments).
  • Collaborate closely with internal teams and external partners to ensure seamless execution of campaigns, from creative development to performance analysis.


Leadership


  • Establish and nurture relationships with agencies, vendors, and key stakeholders to support campaign objectives and drive results.
  • Develop and hire key team members are the business grows, optimizing for efficiency and growth.
  • Collaborate closely with the retention marketing team to drive revenue impact from other channels.
  • Educate and inspire cross-functional partners to contribute to business growth in areas that aren’t directly owned by you.


Job Requirements:

  • 5+ years of hands-on experience in digital marketing roles within high-growth digitally native consumer brands, with a demonstrated track record of driving 100%+ year-over-year growth through strategic initiatives.
  • Proven track-record of managing a $1M+/mo budget for a direct-to-consumer CPG ecommerce brand. 
  • Expertise in performance marketing, with a focus on paid social advertising platforms such as Facebook, Instagram, TikTok, YouTube, Twitter, etc.
  • Proficiency in advertising platforms, analytics tools, and data-driven decision-making, with a strong understanding of 3rd party pixels, cookies, audience segmentation, and 1st party data management.
  • Proven experience in leading and managing cross-functional teams, agencies, and vendor relationships to achieve business objectives.
  • Exceptional analytical skills and a results-oriented mindset, with the ability to translate data into actionable insights and strategic recommendations.
  • Outstanding written and verbal communication skills, with a keen attention to detail and the ability to manage multiple projects simultaneously.
  • Passionate about staying ahead of industry trends and driving innovation in digital marketing and growth strategies.



We have other current jobs related to this field that you can find below

  • Director of Growth

    2 weeks ago

    Austin, Texas, United States Arise Full time

    About Arise Company:At Arise, we're dedicated to providing innovative and tech-driven collaborative care for individuals struggling with eating disorders. Our goal is to make healing accessible to all, especially underserved communities like BIPOC, LGBTQ+, and others.About the Director of Growth role:We are currently seeking a Director of Growth to lead our...

  • Director of Growth

    4 weeks ago

    Austin, United States Red Antler Full time

    Fat Earth, Red Antler's creative performance marketing partner, is looking for a dynamic and exciting leader to manage and grow its Growth Marketing department. In this role, you'll report directly to Fat Earth's CEO and work closely with the Creative and Lifecycle Marketing teams. As Fat Earth's Director of Growth, you will be responsible for managing our...

  • Director of Growth, Memberships

    4 weeks ago

    Austin, United States Workweek Full time

    Job DescriptionJob DescriptionThe CompanyWorkweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.Our ApproachAt Workweek, we build brands and audiences in specialized B2B sectors by providing expert...

  • Director, Strategic Growth

    3 weeks ago

    Austin, United States Expedia Group Full time

    **Traveler Product Strategy Director Job Description** Expedia's Product & Technology Division Strategy team is looking for a Strategy Director to help us deliver amazing experiences to our travelers & craft our strategy for the future. Do you want to help people go places? Come travel with us! The Product Strategy team works with local and global teams to...

  • Vice President of Growth

    1 week ago

    Austin, United States IDEA Public Schools Full time

    **Description** Vice President of Growth Office of the President Role Mission: The Vice President of Growth spearheads IDEA Public Schools' expansion strategy, overseeing a rigorous process for growing in existing IDEA regions and exploring new markets. They research potential opportunities, engage stakeholders, and secure backing for expansion efforts....

  • Enterprise Sales Director, Content

    2 weeks ago

    Austin, United States Bazaarvoice Full time

    Bazaarvoice is looking for a talented Sales Director with a passion for unlocking growth with enterprise clients to join our Content and Creators sales team (C&C). As part of the C&C team, you will be responsible for hunting and selling our C&C solutions into a large whitespace territory of brand and retail accounts. These solutions include programs to...

  • Growth Support

    4 weeks ago

    Austin, United States SourceDay Full time

    Hybrid Remote & In-Person (Austin area preferred) Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful sales support professional with a proven track record of working with SDRs and...

  • Director of Donation Acquisitions

    4 weeks ago

    Austin, United States Goodwill Industries of Central Texas Full time

    Develop 5-year Donation Acquisition Strategic Plan in line with GCT real-estate and DGR growth plans. Strategic plan will include quarterly goals to measure success and adjust as needed for desired results. Prospect, initiate, and develop long-term r Donation, Director, Acquisition, Operations, Acquisition Specialist, Business Services

  • Growth Support

    2 weeks ago

    Austin, United States SOURCEDAY INC Full time

    Job DescriptionJob DescriptionGrowth Support & Research SpecialistHybrid Remote & In-Person (Austin area preferred)Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful sales support...

  • Growth Support

    1 month ago

    Austin, United States SOURCEDAY INC Full time

    Job DescriptionJob DescriptionGrowth Support & Research SpecialistHybrid Remote & In-Person (Austin area preferred)Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful sales support...

  • Growth Support

    3 weeks ago

    Austin, United States SourceDay Full time

    Hybrid Remote & In-Person (Austin area preferred)Are you looking for an opportunity to grow your career? SourceDay is a B2B SaaS, venture-backed startup focused on the supply chain industry, and we are poised for the breakaway. SourceDay is looking for a smart and resourceful sales support professional with a proven track record of working with SDRs and AEs...

  • Transportation Director

    4 weeks ago

    Austin, United States University of Nebraska Full time

    Cary, North Carolina , a thriving, forward-looking, and diverse community nationally recognized for its quality of life, with a population of almost 190,000; is seeking a forward-thinking, collaborative, self-aware leader for the position of Transportation Director. The Transportation Director oversees and directs the activities of a team of28 full-time...

  • Enterprise Sales Director, Content

    4 weeks ago

    Austin, United States Bazaarvoice Full time

    About BazaarvoiceAt Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented...

  • Director, Enrollment Management

    2 weeks ago

    Austin, United States University of Saint Augustine Full time

    The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.GENERAL SUMMARY Under minimal supervision, the Director will manage, coach and develop the Enrollment Managers and their teams towards...

  • Growth Marketing Manager

    4 weeks ago

    Austin, United States Ouro Full time

    About the Company: Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners. Ouro's flagship...

  • Chief Development and Growth Officer

    6 days ago

    Austin, United States The Texas Tribune Full time

    The Texas Tribune, the state’s go-to source for Texas politics and public policy news, is an established leader in digital-first journalism, devoted to informing and engaging Texans through in-depth investigations and explanatory guides, as well as with rigorous enterprise, breaking news and beat reporting informed by data. Our nonprofit newsroom covers a...

  • Director, Enrollment Management

    2 weeks ago

    Austin, Texas, United States University of Saint Augustine Full time

    The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.GENERAL SUMMARYUnder minimal supervision, the Director will manage, coach and develop the Enrollment Managers and their teams towards...

  • Youth Development Director

    2 months ago

    Austin, United States YMCA of Austin Full time

    How you Will Power our Purpose (Job Summary) Under the direction of the Senior Youth Development Director, the Youth Development Director is responsible for the organization, delivery, and quality of YMCA programs (afterschool & camp) to Y members, p Youth Development, Director, Development, Leadership, Program Director, Operations, Instructor

  • Medical Director of Pulmonary Hypertension

    1 month ago

    Austin, United States University of Texas at Austin Full time

    The Department of Pediatrics at the Dell Medical School (DMS) at The University of Texas at Austin, along with its clinical partner, Dell Children's Medical Center (DCMC), a part of the Ascension Seton Healthcare Family, is seeking a Medical Director of Pediatric Pulmonary Hypertension. Due to growth in our cardiology and NICU service lines here in Austin,...

  • Associate Director of Construction

    3 weeks ago

    Austin, United States Diocese of Austin Full time

    **Job Summary**: The Associate Director of Construction (the "Associate") reports to the Director of Construction & Planning (the "Director") and operates with wide latitude for the use of independent judgment and initiative. The Director is responsible for the directing, controlling, and coordinating construction and renovation projects within the Diocese...