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Lifecycle Marketing Manager
3 months ago
We are seeking an experienced, results-driven Lifecycle Marketing Manager responsible for driving the strategy and execution of our performance marketing channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. A successful lifecycle marketing manager is strategic, passionate, ambitious, and a self-starter who is eager to drive the business. They excel in leadership, communication, problem solving and analytics.
As a Lifecycle Marketing Manager, you help drive our vision forward and to be the starting point when Members shop online. This role will own our communication channels to our members including email, SMS and supporting paid advertising and landing page experiences.
The Lifecycle Marketing Manager role is a great opportunity to learn multiple aspects of a rapidly growing niche ecommerce business. This role has interactions with category management, brand marketing, creative, digital merchandising, customer support and external agency partners allowing exposure to all sides of our business. You will have to successfully work cross-functionally with our Site Curators, Partner Success, Marketing, Creative, Customer Service and Analytics team to maximize orders and traffic. This is a brand-new role for the business to be the advocate for our members - sharing great brands, products and services and offering amazing value.
Roles and Responsibilities:
- Own traffic, orders and conversion goals for triggers and SMS programs.
- Be the expert on our members and develop a segmentation strategy that we can implement.
- Leverage existing tech stack to personalize the member journey across various touchpoints.
- Review and analyze existing programs to make data-driven decisions to improve our member communication.
- Optimize existing email journeys and trigger emails to drive new and recurring traffic/orders to GOVX.com.
- Help launch an SMS program and incorporate new SMS journeys into existing email flows.
- Develop product recommendations block to incorporate into emails.
- Develop A/B testing roadmap for email.
- Support paid marketing efforts with audience segmentation.
- Develop a strategy to grow loyalty, referrals and how to better incorporate them into our member communications.
- Run weekly email performance meetings.
- Understand our partners and the products we offer to better serve the right brands to our members.
- Help support key initiatives and launches of new brands and partners.
- Understand value propositions for the member depending on where they are at in the funnel.
- Identify promotional opportunities in existing channels to support paid marketing services.
- Work cross-functionally with internal teams (including but not limited to category management, brand marketing, creative, digital merchandising, customer support, product development) to support the performance marketing goals.
- Recommend business decisions to Senior Management based on market data, internal sales and profitability.
- Complete business recaps to be shared with senior management quarterly.
- Identify and shop retail and web-based competition.
- Collaborate with digital merchants, brand marketing and creative to drive to relevant collection, category or landing pages from email/SMS.
- Ability to deal with ambiguity and make decisions based on what is materially most impactful to our company.
Key Interface:
- Category Management
- Creative
- Brand Marketing
- Partner Success
- External Agency Partners
- Site Curators
- Customer Care
- Finance / Accounts Payable
- IT
Requirements
- Bachelor's Degree.
- 5 years' experience in email and SMS marketing; Cordial preferred.
- 2 years' experience in a management and people leader role.
- Loyalty or Referral management experience a plus.
- Google Ads, Facebook advertising experience a plus.
- Solution and results oriented.
- Passionate and mission driven.
- Strong relationship building and partnership skills.
- Excellent organizational and time management skills.
- Strong written and verbal communication skills.
- Superior analytical, negotiation, math and Excel skills
- Intermediate experience with Google Analytics or a similar web analytics platform.
- Proven ability to juggle multiple tasks and prioritize based on materiality to drive growth.
Supervisory Responsibilities
This position will have supervisory responsibilities.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
